\r\n AnyMind Group, c\u00f4ng ty BPaaS trong l\u0129nh v\u1ef1c marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi Samsung Electronics nh\u1eb1m tri\u1ec3n khai AnyLive – n\u1ec1n t\u1ea3ng AI live commerce cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Samsung. D\u1ef1 \u00e1n t\u1eadp trung v\u00e0o ng\u00e0nh h\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i 8 th\u1ecb tr\u01b0\u1eddng: \u00dac, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.\r\n<\/p>\r\n\r\n
\r\n T\u1ea1i \u0110\u00f4ng Nam \u00c1, Samsung s\u1ebd v\u1eadn h\u00e0nh livestream tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Shopee, TikTok v\u00e0 website ch\u00ednh th\u1ee9c (brand.com). Trong khi \u0111\u00f3, t\u1ea1i \u00dac v\u00e0 New Zealand, c\u00e1c phi\u00ean AI livestream s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean k\u00eanh brand.com. V\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng AnyLive, Samsung d\u1ef1 ki\u1ebfn t\u0103ng th\u00eam 4.450 gi\u1edd livestream m\u1ed7i th\u00e1ng.\r\n<\/p>\r\n\r\n
\r\n Samsung c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u1ed3ng th\u1eddi 10 phi\u00ean livestream s\u1eed d\u1ee5ng avatar AI tr\u00ean to\u00e0n b\u1ed9 8 th\u1ecb tr\u01b0\u1eddng ch\u1ec9 trong v\u00f2ng 2 tu\u1ea7n chu\u1ea9n b\u1ecb. Gi\u1ea3i ph\u00e1p n\u00e0y bao g\u1ed3m ba \u0111\u1ecbnh d\u1ea1ng avatar: avatar s\u1ea3n xu\u1ea5t t\u1ea1i studio, avatar c\u00f3 s\u1eb5n t\u1eeb th\u01b0 vi\u1ec7n c\u1ee7a AnyLive v\u00e0 avatar \u0111\u01b0\u1ee3c t\u1ea1o ho\u00e0n to\u00e0n b\u1eb1ng AI, thi\u1ebft k\u1ebf ri\u00eang cho th\u1ecb tr\u01b0\u1eddng \u00dac v\u00e0 New Zealand.\r\n<\/p>\r\n\r\n
\r\n AI Avatar c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian th\u1ef1c, ph\u1ea3n h\u1ed3i c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi xem b\u1eb1ng ng\u00f4n ng\u1eef b\u1ea3n \u0111\u1ecba, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap Samsung m\u1edf r\u1ed9ng quy m\u00f4 v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, m\u00e0 kh\u00f4ng c\u1ea7n gia t\u0103ng ngu\u1ed3n l\u1ef1c s\u1ea3n xu\u1ea5t hay \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1.\r\n<\/p>\r\n\r\n
\r\n \u00d4ng Chang Soo Park, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Kinh doanh Tr\u1ef1c tuy\u1ebfn khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u00e0 Ch\u00e2u \u0110\u1ea1i D\u01b0\u01a1ng c\u1ee7a Samsung Electronics chia s\u1ebb: \u201cCh\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t trong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb m\u00f4 h\u00ecnh ph\u00e1t s\u00f3ng theo khung gi\u1edd c\u1ed1 \u0111\u1ecbnh sang tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c, kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi th\u1eddi gian. Th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c live commerce nh\u01b0 AnyLive, Samsung c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng phi\u00ean livestream \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, gi\u00e0u t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t cho m\u1ecdi kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 h\u1ecd \u1edf \u0111\u00e2u hay truy c\u1eadp v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.\u201d\r\n<\/p>\r\n\r\n
\r\n \u00d4ng Akinori Kubo, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Kh\u1ed1i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed To\u00e0n c\u1ea7u, nh\u1eadn \u0111\u1ecbnh: \u201cLive commerce \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean \u2018Hybrid Retail\u2019, n\u01a1i c\u00f4ng ngh\u1ec7 v\u00e0 con ng\u01b0\u1eddi c\u00f9ng c\u1ed9ng h\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u01b0\u1ee3t tr\u1ed9i. Ch\u00fang t\u00f4i kh\u00f4ng d\u00f9ng AI \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi, m\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd v\u00e0 gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n truy\u1ec1n th\u1ed1ng. V\u1edbi AnyLive, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh li\u00ean t\u1ee5c 24\/7, tr\u00ean quy m\u00f4 l\u1edbn v\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi ng\u00f4n ng\u1eef trong khi c\u00e1c KOL\/KOC c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m mang t\u00ednh k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y cho th\u1ea5y AnyLive \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i gi\u00fap m\u1edf r\u1ed9ng live commerce tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u1edbi quy m\u00f4 h\u00e0ng ngh\u00ecn gi\u1edd ph\u00e1t s\u00f3ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.\u201d\r\n<\/p>\r\n\r\n
\r\n AnyLive h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng live commerce 24\/7 v\u1edbi kh\u1ea3 n\u0103ng \u0111a ng\u00f4n ng\u1eef th\u00f4ng qua c\u00e1c AI avatar s\u1ed1ng \u0111\u1ed9ng, c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi xem, \u0111\u1ed3ng th\u1eddi theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u1ea3 c\u00e1c phi\u00ean livestream do con ng\u01b0\u1eddi v\u00e0 AI d\u1eabn d\u1eaft.\r\n<\/p>\r\n\r\n
\r\n Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, AnyMind Group li\u00ean t\u1ee5c c\u1ee7ng c\u1ed1 n\u0103ng l\u1ef1c trong l\u0129nh v\u1ef1c social commerce th\u00f4ng qua c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&A chi\u1ebfn l\u01b0\u1ee3c. C\u1ee5 th\u1ec3, c\u00f4ng ty \u0111\u00e3 mua l\u1ea1i Vibula v\u00e0o th\u00e1ng 9 n\u0103m 2025, v\u00e0 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2026, ti\u1ebfp t\u1ee5c th\u00e2u t\u00f3m Bcode \u2013 c\u00f4ng ty qu\u1ea3n l\u00fd livestreamer t\u1ea1i Nh\u1eadt B\u1ea3n, c\u00f9ng MISM \u2013 c\u00f4ng ty s\u1ea3n xu\u1ea5t video d\u1ecdc, qua \u0111\u00f3 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh n\u1ed9i dung.\r\n<\/p>","protected":false},"excerpt":{"rendered":"AnyMind Group, c\u00f4ng ty BPaaS trong l\u0129nh v\u1ef1c marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi Samsung Electronics nh\u1eb1m tri\u1ec3n khai AnyLive – n\u1ec1n t\u1ea3ng AI live commerce cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Samsung. D\u1ef1 \u00e1n t\u1eadp trung v\u00e0o ng\u00e0nh h\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 […]","protected":false},"author":18,"featured_media":57145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"lang":"vi","class_list":["post-57144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","lang-vi"],"business":"E-commerce & D2C","entry":"","department":"","position":"","custom_link":"vi\/news\/press-release\/samsung-anylive-2604\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/57144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=57144"}],"version-history":[{"count":5,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/57144\/revisions"}],"predecessor-version":[{"id":57204,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/57144\/revisions\/57204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/57145"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=57144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=57144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=57144"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=57144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}