Penguin Family IP<\/a>, SIANG.APATO launched a co-branded product line and sought to amplify the IP buzz while leveraging ad formats that better align with consumer browsing behavior to quickly drive clicks and attention.\r\n<\/p>\r\n\r\nStrategy<\/h2>\r\n
The core strategy centered on \u201cmaking ads feel more like content.\u201d<\/p>\r\n
The ad format was upgraded from the traditional standard layout to a social-style layout, mirroring Reels and social-feed presentation. This approach reduced users\u2019 psychological resistance toward ads, allowing the co-branded content to blend naturally into browsing scenarios and significantly boosting engagement and click intent.<\/p>\r\n
Operational efficiency was also key: the brand only needed to provide the social post link and landing-page URL to launch quickly \u2014 greatly reducing creative production costs while ensuring the campaign could stay in sync with the co-branding schedule.<\/p>\r\n
On the media side, distribution was deployed across both Web and App via FamilyMart RMN, effectively expanding reach and delivering the co-branded product to a wider pool of high-potential consumers.<\/p>\r\n