{"id":54501,"date":"2026-02-03T08:00:39","date_gmt":"2026-02-03T00:00:39","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=54501"},"modified":"2026-02-04T14:52:40","modified_gmt":"2026-02-04T06:52:40","slug":"anymind-group-ra-mat-bao-cao-state-of-influence-in-apac-2026","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/news\/press-release\/im-report-2026\/","title":{"rendered":"AnyMind Group ra m\u1eaft b\u00e1o c\u00e1o State of Influence in APAC 2026"},"content":{"rendered":"

AnyMind Group, c\u00f4ng ty BPaaS v\u1ec1 marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ra m\u1eaft b\u00e1o c\u00e1o State of Influence in APAC 2026<\/a>. B\u00e1o c\u00e1o cho th\u1ea5y influencer marketing t\u1ea1i Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t: t\u1eeb t\u1eadp trung v\u00e0o \u0111\u1ed9 ph\u1ee7 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u sang m\u1ed9t k\u00eanh t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng, k\u1ebft n\u1ed1i n\u1ed9i dung, c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i.<\/p>\r\n\r\n

T\u1ea1i APAC, influencer hi\u1ec7n di\u1ec7n xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Trong b\u1ee9c tranh chung \u0111\u00f3, t\u1ea1i Vi\u1ec7t Nam, d\u00f9 ph\u1ea7n l\u1edbn chi\u1ebfn d\u1ecbch v\u1eabn t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, influencer c\u0169ng d\u1ea7n xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m h\u01a1n, song h\u00e0nh c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social commerce v\u00e0 th\u00f3i quen mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\r\n\r\n

State of Influence in APAC 2026 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u first-party t\u1eeb n\u1ec1n t\u1ea3ng AnyTag<\/a>, t\u1eeb g\u1ea7n 7.000 chi\u1ebfn d\u1ecbch influencer marketing v\u00e0 h\u01a1n 1,1 tri\u1ec7u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1ea1i 10 th\u1ecb tr\u01b0\u1eddng trong khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, bao g\u1ed3m: Campuchia, H\u1ed3ng K\u00f4ng, Indonesia, Nh\u1eadt B\u1ea3n, Malaysia, Philippines, Singapore, \u0110\u00e0i Loan, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.<\/p>\r\n\r\n

TikTok v\u00e0 Facebook \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong influencer marketing t\u1ea1i Vi\u1ec7t Nam<\/h2>\r\n\r\n\"\"\r\n\r\n

Theo State of Influence in APAC 2026, TikTok v\u00e0 Facebook l\u00e0 hai n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong influencer marketing t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfm h\u01a1n 90% t\u1ed5ng s\u1ed1 chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u1ebfn t\u1eeb t\u1eebng n\u1ec1n t\u1ea3ng ri\u00eang l\u1ebb, m\u00e0 t\u1eeb c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 influencer t\u1ed1i \u01b0u n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng trong h\u00e0nh tr\u00ecnh ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u01b0\u1eddng xuy\u00ean chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Influencer marketing ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u1edd kh\u1ea3 n\u0103ng duy tr\u00ec th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng APAC, cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c influencer marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c tri\u1ec3n khai theo h\u01b0\u1edbng \u0111a n\u1ec1n t\u1ea3ng.<\/p>\r\n\r\n

So v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 Nh\u1eadt B\u1ea3n hay \u0110\u00e0i Loan \u2013 n\u01a1i Instagram v\u1eabn gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o \u2013 influencer marketing t\u1ea1i Vi\u1ec7t Nam th\u1ec3 hi\u1ec7n s\u1ef1 linh ho\u1ea1t h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi social commerce v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n\r\n

Ng\u00e0nh th\u1eddi trang, l\u00e0m \u0111\u1eb9p v\u00e0 FMCG d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng<\/h2>\r\n\r\n\"\"\r\n\r\n

B\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng t\u1ea1i Vi\u1ec7t Nam, h\u01a1n 90% chi\u1ebfn d\u1ecbch influencer marketing t\u1eadp trung v\u00e0o ba nh\u00f3m ng\u00e0nh:Th\u1eddi trang & L\u00e0m \u0111\u1eb9p; Th\u1ef1c ph\u1ea9m & \u0110\u1ed3 u\u1ed1ng, C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 gia \u0111\u00ecnh<\/p>\r\n\r\n

\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 chu k\u1ef3 mua ng\u1eafn v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh. Trong b\u1ed1i c\u1ea3nh n\u00e0y, influencer kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm.<\/p>\r\n\r\n

Influencer marketing t\u1ea1i Vi\u1ec7t Nam: H\u01b0\u1edbng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/h2>\r\n\r\n

D\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p t\u1eeb State of Influence in APAC 2026 cho th\u1ea5y influencer marketing t\u1ea1i Vi\u1ec7t Nam n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai theo h\u01b0\u1edbng d\u00e0i h\u1ea1n v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c. Influencer c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p xuy\u00ean su\u1ed1t v\u00e0o h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u0111o l\u01b0\u1eddng n\u00ean t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng, thay v\u00ec ch\u1ec9 d\u1eebng \u1edf \u0111\u1ed9 ph\u1ee7.<\/p>\r\n

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\r\nT\u1ea1i Vi\u1ec7t Nam, influencer marketing \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. Thay v\u00ec tri\u1ec3n khai theo t\u1eebng chi\u1ebfn d\u1ecbch r\u1eddi r\u1ea1c, nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0o h\u1ec7 sinh th\u00e1i creator, g\u1eafn influencer v\u1edbi h\u00e0nh tr\u00ecnh ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social commerce.\r\n

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Nguy\u1ec5n Lan Anh, Gi\u00e1m \u0110\u1ed1c, Vi\u1ec7t Nam, AnyMind Group<\/strong>\r\n<\/blockquote>\r\n\r\n

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Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng social ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, influencer marketing \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u1eef vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i n\u1ed9i dung, c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n song h\u00e0nh c\u00f9ng xu h\u01b0\u1edbng chung c\u1ee7a khu v\u1ef1c APAC.<\/p>","protected":false},"excerpt":{"rendered":"AnyMind Group, c\u00f4ng ty BPaaS v\u1ec1 marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ra m\u1eaft b\u00e1o c\u00e1o State of Influence in APAC 2026. B\u00e1o c\u00e1o cho th\u1ea5y influencer marketing t\u1ea1i Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t: t\u1eeb t\u1eadp trung v\u00e0o \u0111\u1ed9 ph\u1ee7 v\u00e0 nh\u1eadn di\u1ec7n […]","protected":false},"author":18,"featured_media":54293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"lang":"vi","class_list":["post-54501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","lang-vi"],"business":"Influencer Marketing","entry":"","department":"","position":"","custom_link":"vi\/news\/press-release\/im-report-2026\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/54501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=54501"}],"version-history":[{"count":10,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/54501\/revisions"}],"predecessor-version":[{"id":57064,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/54501\/revisions\/57064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/54293"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=54501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=54501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=54501"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=54501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}