{"id":54356,"date":"2026-01-26T17:00:45","date_gmt":"2026-01-26T09:00:45","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=54356"},"modified":"2026-02-02T18:36:41","modified_gmt":"2026-02-02T10:36:41","slug":"tai-bao-cao-the-state-of-influence-in-apac-2026","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/report\/im-report-2026\/","title":{"rendered":"T\u1ea3i b\u00e1o c\u00e1o: The State of Influence in APAC 2026"},"content":{"rendered":"

Influencer marketing t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi. Kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf vai tr\u00f2 h\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, influencer ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng ni\u1ec1m tin, th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 marketing.<\/p>\r\n

Khi n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa n\u1ed9i dung ch\u1ec9 t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n v\u00e0 n\u1ed9i dung mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh th\u1ef1c t\u1ebf tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm l\u01b0\u1ee3t xem hay t\u01b0\u01a1ng t\u00e1c, m\u00e0 k\u1ef3 v\u1ecdng influencer t\u1ea1o ra t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\r\n

Nh\u1eefng chuy\u1ec3n d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t trong The State of Influence in APAC 2026<\/strong> \u2013 b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a AnyMind Group, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb d\u1eef li\u1ec7u first-party tr\u00ean n\u1ec1n t\u1ea3ng AnyTag<\/a>.<\/p>\r\n\r\n

Quy m\u00f4 d\u1eef li\u1ec7u b\u00e1o c\u00e1o<\/h2>\r\n
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  • H\u01a1n 1,1 tri\u1ec7u influencer<\/b> tr\u00ean n\u1ec1n t\u1ea3ng AnyTag<\/li>\r\n
  • 6.900+ chi\u1ebfn d\u1ecbch<\/b> influencer marketing trong giai \u0111o\u1ea1n 3 n\u0103m (01\/2023 \u2013 12\/2025)<\/li>\r\n
  • Insight t\u1eeb 10 th\u1ecb tr\u01b0\u1eddng t\u1ea1i APAC<\/b>: Singapore, Malaysia, Indonesia, Th\u00e1i Lan, Philippines, Vi\u1ec7t Nam, Campuchia, Nh\u1eadt B\u1ea3n, H\u1ed3ng K\u00f4ng v\u00e0 \u0110\u00e0i Loan<\/li>\r\n<\/ul>\r\n\r\n

    B\u00e1o c\u00e1o gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5<\/h2>\r\n
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    • Nh\u1eefng n\u1ec1n t\u1ea3ng, ng\u00e0nh h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1eabn d\u1eaft influencer marketing t\u1ea1i APAC<\/li>\r\n
    • Nh\u00f3m creator n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n: micro & nano influencer hay macro influencer<\/li>\r\n
    • C\u00e1ch influencer t\u1ea1o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 chuy\u1ec3n \u0111\u1ed5i, v\u01b0\u1ee3t ra kh\u1ecfi vai tr\u00f2 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n<\/li>\r\n
    • M\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing \u0111\u01b0\u1ee3c xem l\u00e0 \u201chi\u1ec7u qu\u1ea3\u201d khi n\u00e0o, d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c, ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c creator<\/li>\r\n<\/ul>\r\n\r\n

      Nh\u1eefng insight n\u1ed5i b\u1eadt t\u1eeb th\u1ecb tr\u01b0\u1eddng APAC<\/h2>\r\n
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      • \u01afu ti\u00ean hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i h\u01a1n m\u1ee9c \u0111\u1ed9 viral:<\/strong> C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ecbnh h\u01b0\u1edbng performance chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn, l\u00ean \u0111\u1ebfn 73%<\/li>\r\n
      • Creator quy m\u00f4 nh\u1ecf, t\u00e1c \u0111\u1ed9ng l\u1edbn:<\/strong> Micro v\u00e0 nano influencer \u0111\u00f3ng g\u00f3p h\u01a1n 40% t\u1ed5ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch<\/li>\r\n
      • H\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn:<\/strong> TikTok Shop v\u00e0 XiaoHongShu gi\u00fap chuy\u1ec3n \u0111\u1ed5i n\u1ed9i dung th\u00e0nh h\u00e0nh vi mua h\u00e0ng nhanh h\u01a1n<\/li>\r\n<\/ul>\r\n

        T\u1ea1i Vi\u1ec7t Nam, nh\u1eefng xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t th\u00f4ng qua s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a social commerce. Influencer kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua ngay tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\r\n\r\n

        B\u00ean trong b\u00e1o c\u00e1o c\u00f3 g\u00ec?<\/h2>\r\n
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        • B\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 n\u1ec1n t\u1ea3ng, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ng\u00e0nh h\u00e0ng influencer marketing t\u1ea1i t\u1eebng th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1<\/li>\r\n
        • So s\u00e1nh c\u00e1ch c\u00e1c th\u1ecb tr\u01b0\u1eddng tri\u1ec3n khai influencer marketing v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/li>\r\n
        • Ph\u00e2n t\u00edch chuy\u00ean s\u00e2u theo t\u1eebng qu\u1ed1c gia v\u1ec1 h\u1ec7 sinh th\u00e1i creator, ng\u00e0nh h\u00e0ng ch\u1ee7 \u0111\u1ea1o v\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh<\/li>\r\n
        • C\u00e1c g\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh \u1ee9ng d\u1ee5ng, gi\u00fap k\u1ebft n\u1ed1i storytelling v\u1edbi hi\u1ec7u qu\u1ea3 kinh doanh<\/li>\r\n<\/ul>\r\n\r\n

          V\u00ec sao b\u00e1o c\u00e1o n\u00e0y quan tr\u1ecdng?<\/h2>\r\n
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          • Gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0o v\u00e0 k\u00edch ho\u1ea1t nh\u00f3m creator n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/li>\r\n
          • H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c influencer marketing t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng v\u00e0 ROI b\u1ec1n v\u1eefng t\u1ea1i th\u1ecb tr\u01b0\u1eddng APAC, \u0111\u1eb7c bi\u1ec7t l\u00e0 Vi\u1ec7t Nam<\/li>\r\n<\/ul>\r\n\r\n

            \ud83d\udc49 Kh\u00e1m ph\u00e1 nh\u1eefng insight \u0111ang \u0111\u1ecbnh h\u00ecnh influencer marketing t\u1ea1i APAC.<\/p>\r\n\r\n

            \r\n T\u1ea3i b\u00e1o c\u00e1o<\/span>\r\n<\/div>\r\n\r\n
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