{"id":54327,"date":"2026-02-03T08:00:34","date_gmt":"2026-02-03T00:00:34","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=54327"},"modified":"2026-02-02T10:20:26","modified_gmt":"2026-02-02T02:20:26","slug":"%e7%b6%b2%e7%b4%85%e8%a1%8c%e9%8a%b7%e9%80%b2%e5%85%a5%e6%88%90%e6%95%88%e6%99%82%e4%bb%a3%ef%bc%81apac-%e5%85%a8%e9%9d%a2%e8%bd%89%e5%90%91%ef%bc%8c%e5%8f%b0%e7%81%a3%e4%bb%a5%e5%a4%9a%e5%b9%b3","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/tw\/news\/press-release\/im-report-2026","title":{"rendered":"\u7db2\u7d05\u884c\u92b7\u9032\u5165\u6210\u6548\u6642\u4ee3\uff01APAC \u5168\u9762\u8f49\u5411\uff0c\u53f0\u7063\u4ee5\u591a\u5e73\u53f0\u77ed\u5f71\u97f3\u8207 Threads \u6210\u95dc\u9375\u6230\u5834"},"content":{"rendered":"<p class=\"post_text\"><\u884c\u92b7\u3001\u96fb\u5b50\u5546\u52d9\u8207\u6578\u4f4d\u8f49\u578b BPaaS \u79d1\u6280\u516c\u53f8 AnyMind Group [TSE: 5027] \u767c\u5e03<a class=\"post_link\" href=\"https:\/\/anymindgroup.com\/tw\/report\/im-report-2026\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">\u300a2026 APAC \u7db2\u7d05\u884c\u92b7\u5831\u544a\u300b<\/a>\uff08State of Influencer Marketing Report 2026, APAC\uff09\u3002\u5831\u544a\u6307\u51fa\uff0c\u4e9e\u592a\u5e02\u5834\u7684\u7db2\u7d05\u884c\u92b7\u5728 2025 \u5e74\u51fa\u73fe\u660e\u986f\u8f49\u6298\uff0c\u5f9e\u904e\u5f80\u4ee5\u54c1\u724c\u66dd\u5149\u70ba\u4e3b\u7684\u300c\u4e0a\u5c64\u6f0f\u6597\u5de5\u5177\u300d\uff0c\u6b63\u5f0f\u8f49\u578b\u70ba\u80fd\u9a45\u52d5\u4fe1\u4efb\u3001\u8cfc\u8cb7\u610f\u5716\u8207\u53ef\u8861\u91cf\u5546\u52d9\u6210\u679c\u7684\u95dc\u9375\u6210\u6548\u5f15\u64ce\u3002<\/p>\r\n\r\n<p class=\"post_text\">\u672c\u6b21\u7814\u7a76\u4ee5 AnyMind \u65d7\u4e0b\u7db2\u7d05\u884c\u92b7\u5e73\u53f0 AnyTag \u7684\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u57fa\u790e\uff0c\u5206\u6790\u8fd1 7,000 \u6a94\u7db2\u7d05\u884c\u92b7\u6d3b\u52d5\u8207\u8d85\u904e 110 \u842c\u540d\u7db2\u7d05\uff0c\u6db5\u84cb\u53f0\u7063\u3001\u65e5\u672c\u3001\u9999\u6e2f\u3001\u6cf0\u570b\u3001\u8d8a\u5357\u3001\u5370\u5c3c\u3001\u83f2\u5f8b\u8cd3\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u65b0\u52a0\u5761\u8207\u67ec\u57d4\u5be8\u7b49 10 \u500b\u4e9e\u592a\u5e02\u5834\u3002<\/p>\r\n\r\n<p class=\"post_text\">\u5831\u544a\u540c\u6642\u56de\u9867 2023 \u5e74\u81f3 2025 \u5e74\u7684\u9577\u671f\u8da8\u52e2\uff0c\u767c\u73fe\u5728\u884c\u92b7\u9810\u7b97\u8207\u6295\u8cc7\u6548\u76ca\u58d3\u529b\u6301\u7e8c\u5347\u9ad8\u7684\u60c5\u6cc1\u4e0b\uff0c\u54c1\u724c\u6b63\u91cd\u65b0\u5b9a\u4f4d\u7db2\u7d05\u89d2\u8272\uff0c\u5c07\u5176\u8996\u70ba\u6a6b\u8de8\u6d88\u8cbb\u8005\u6c7a\u7b56\u6b77\u7a0b\u3001\u80fd\u76f4\u63a5\u5e36\u52d5\u6210\u679c\u7684\u300c\u7e3e\u6548\u5925\u4f34\u300d\u3002<\/p>\r\n\r\n<p class=\"post_text\"><b>\u6210\u679c\u5c0e\u5411\u7db2\u7d05\u884c\u92b7\u5feb\u901f\u6210\u9577\uff0c\u5360\u6bd4\u7a81\u7834\u56db\u6210<\/b><\/p>\r\n\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2026\/02\/02101353\/%E6%88%AA%E5%9C%96-2026-02-02-%E4%B8%8A%E5%8D%8810.13.05.png\" alt=\"AnyMind Influencer Marketing 2026 Report\"\/>\r\n<div style=\"text-align: center;\">\r\n\r\n<p class=\"post_text\"><i>\u5716 1\uff1a\u4e9e\u592a\u5340\u6210\u679c\u5c0e\u5411\u8207\u54c1\u724c\u8a8d\u77e5\u578b\u7db2\u7d05\u884c\u92b7\u6d3b\u52d5\u6210\u9577\u8da8\u52e2<\/i><\/p>\r\n\r\n<div style=\"text-align: left;\">\r\n\r\n<br>\r\n\r\n<p class=\"post_text\">\u96d6\u7136\u4ee5\u54c1\u724c\u8a8d\u77e5\u70ba\u76ee\u7684\u7684\u6d3b\u52d5\u4ecd\u70ba\u4e3b\u6d41\uff0c\u4f46\u6210\u679c\u5c0e\u5411\u7684\u7db2\u7d05\u884c\u92b7\u5728\u4e9e\u592a\u5340\u6301\u7e8c\u64f4\u5927\u30022025 \u5e74\uff0c\u6210\u679c\u5c0e\u5411\u6d3b\u52d5\u5df2\u5360\u6574\u9ad4\u7db2\u7d05\u884c\u92b7\u6d3b\u52d5\u7684 42.47%\uff0c\u660e\u986f\u9ad8\u65bc 2024 \u5e74\u7684 30.67% \u8207 2023 \u5e74\u7684 28.24%\uff0c\u6210\u9577\u5e45\u5ea6\u986f\u8457\u3002<\/p>\r\n\r\n<p class=\"post_text\">AnyMind \u6307\u51fa\uff0c\u9019\u4ee3\u8868\u54c1\u724c\u6108\u4f86\u6108\u91cd\u8996\u7db2\u7d05\u5728\u300c\u5be6\u969b\u884c\u52d5\u300d\u5c64\u9762\u7684\u5f71\u97ff\u529b\uff0c\u5305\u62ec\u4e92\u52d5\u3001\u8003\u616e\u5ea6\u8207\u5f8c\u7aef\u8f49\u63db\u6f5b\u529b\uff0c\u4e5f\u8c61\u5fb5\u7db2\u7d05\u884c\u92b7\u6b63\u5f9e\u55ae\u7d14\u7684\u66dd\u5149\u7ba1\u9053\uff0c\u8d70\u5411\u8207\u96fb\u5546\u8207\u7e3e\u6548\u7b56\u7565\u6df1\u5ea6\u6574\u5408\u3002<\/p>\r\n\r\n<p class=\"post_text\"><i>AnyMind Group \u5168\u7403\u884c\u92b7\u4e3b\u7ba1 Nuttapon Chansuksai \u8868\u793a\uff1a\u300c\u7db2\u7d05\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u5728\u55ae\u4e00\u63a5\u89f8\u9ede\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6c7a\u7b56\u30022025 \u5e74\u6211\u5011\u6e05\u695a\u770b\u5230\uff0c\u7db2\u7d05\u5728\u6d88\u8cbb\u8005\u767c\u73fe\u5546\u54c1\u3001\u5efa\u7acb\u4fe1\u4efb\uff0c\u4e43\u81f3\u6700\u7d42\u8f49\u63db\u7684\u904e\u7a0b\u4e2d\uff0c\u626e\u6f14\u4e86\u66f4\u52a0\u76f4\u63a5\u4e14\u95dc\u9375\u7684\u89d2\u8272\u3002\u7576\u7db2\u7d05\u884c\u92b7\u80fd\u5920\u6a6b\u8de8\u6574\u500b\u884c\u92b7\u6f0f\u6597\u9032\u884c\u6574\u5408\uff0c\u4e26\u8207\u660e\u78ba\u7684\u6210\u6548\u6307\u6a19\u5c0d\u9f4a\u3001\u800c\u975e\u88ab\u8996\u70ba\u7368\u7acb\u7684\u884c\u92b7\u7ba1\u9053\u6642\uff0c\u624d\u80fd\u771f\u6b63\u767c\u63ee\u6700\u5927\u7684\u5546\u696d\u50f9\u503c\u3002\u300d<\/i><\/p>\r\n\r\n<p class=\"post_text\"><b>TikTok \u6210\u70ba\u6210\u6548\u578b\u7db2\u7d05\u884c\u92b7\u4e3b\u529b\uff0c\u4f46\u5404\u5e02\u5834\u7b56\u7565\u5dee\u7570\u660e\u986f<\/b><\/p>\r\n\r\n<br>\r\n\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2026\/02\/02101356\/%E6%88%AA%E5%9C%96-2026-02-02-%E4%B8%8A%E5%8D%8810.12.57.png\" alt=\"AnyMind AnyTag Influencer Marketing 2026 Report\"\/>\r\n\r\n<div style=\"text-align: center;\">\r\n\r\n<p class=\"post_text\"><i>Figure 2: Platform distribution of influencer marketing campaigns in APAC<\/i><\/p>\r\n\r\n<div style=\"text-align: left;\">\r\n\r\n<br>\r\n\r\n<p class=\"post_text\">\u5f9e\u5e73\u53f0\u8868\u73fe\u4f86\u770b\uff0cTikTok \u5728 2025 \u5e74\u9032\u4e00\u6b65\u978f\u56fa\u5176\u300c\u6210\u6548\u578b\u5275\u4f5c\u8005\u5e73\u53f0\u300d\u7684\u89d2\u8272\uff0c\u65bc\u6771\u5357\u4e9e\u5e02\u5834\u8868\u73fe\u5c24\u5176\u7a81\u51fa\uff0c\u5728\u6cf0\u570b\u3001\u83f2\u5f8b\u8cd3\u8207\u8d8a\u5357\u5206\u5225\u5360 66.0%\u300164.3% \u8207 62.9% \u7684\u7db2\u7d05\u884c\u92b7\u6d3b\u52d5\uff0c\u986f\u793a\u77ed\u5f71\u97f3\u5167\u5bb9\u5728\u63a2\u7d22\u3001\u4e92\u52d5\u8207\u884c\u52d5\u8f49\u63db\u4e0a\u7684\u9ad8\u5ea6\u6548\u7387\u3002<\/p>\r\n\r\n<p class=\"post_text\">\u4e0d\u904e\uff0c\u5e73\u53f0\u7b56\u7565\u4ecd\u9ad8\u5ea6\u4f9d\u5e02\u5834\u800c\u7570\u3002\u4ee5\u99ac\u4f86\u897f\u4e9e\u70ba\u4f8b\uff0cInstagram \u8207 TikTok \u7684\u6d3b\u52d5\u5360\u6bd4\u76f8\u5c0d\u5e73\u5747\uff0c\u5206\u5225\u70ba 47.7% \u8207 44.4%\u3002\u65e5\u672c\u5e02\u5834\u5247\u51fa\u73fe TikTok \u660e\u986f\u6210\u9577\uff0c2025 \u5e74\u6d3b\u52d5\u4f7f\u7528\u7387\u5e74\u589e 16.3%\uff0c\u4ea6\u8207 TikTok Shop \u6b63\u5f0f\u9032\u5165\u65e5\u672c\u5e02\u5834\u7684\u6642\u9ede\u76f8\u547c\u61c9\u3002<\/p>\r\n\r\n<p class=\"post_text\">\u5728\u53f0\u7063\u8207\u65e5\u672c\u7b49\u6210\u719f\u5e02\u5834\uff0cInstagram \u4ecd\u7dad\u6301\u4e3b\u8981\u5e73\u53f0\u5730\u4f4d\u3002\u5831\u544a\u6307\u51fa\uff0cInstagram \u5728\u65e5\u672c\u5360 56.4% \u7684\u7db2\u7d05\u884c\u92b7\u6d3b\u52d5\uff0c\u5728\u53f0\u7063\u66f4\u9ad8\u9054 57.7%\uff1b\u76f8\u8f03\u4e4b\u4e0b\uff0c\u9999\u6e2f\u7684\u5e73\u53f0\u4f7f\u7528\u5247\u66f4\u70ba\u5206\u6563\uff0c\u5448\u73fe\u591a\u5e73\u53f0\u4e26\u884c\u7684\u7d50\u69cb\u3002<\/p>\r\n\r\n<p class=\"post_text\"><b>\u6210\u679c\u5c0e\u5411\u7db2\u7d05\u884c\u92b7\u5feb\u901f\u6210\u9577\uff0c\u5360\u6bd4\u7a81\u7834\u56db\u6210<\/b><\/p>\r\n<p class=\"post_text\">\u805a\u7126\u53f0\u7063\u5e02\u5834\uff0cAnyMind \u6307\u51fa\uff0c\u793e\u7fa4\u5e73\u53f0\u5df2\u6210\u70ba\u6d88\u8cbb\u8005\u7814\u7a76\u54c1\u724c\u8207\u5efa\u7acb\u4fe1\u4efb\u7684\u9996\u8981\u5165\u53e3\u3002\u6839\u64da<a class=\"post_link\" href=\"https:\/\/datareportal.com\/reports\/digital-2026-taiwan\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">We Are Social<\/a>\u6700\u65b0\u6578\u64da\uff0c37.1% \u7684\u53f0\u7063\u6d88\u8cbb\u8005\u5728\u4e86\u89e3\u54c1\u724c\u6642\uff0c\u4e3b\u8981\u8cc7\u8a0a\u4f86\u6e90\u4f86\u81ea\u793e\u7fa4\u5e73\u53f0\uff1b\u540c\u6642\uff0c\u53f0\u7063\u7db2\u7d05\u884c\u92b7\u5e02\u5834\u898f\u6a21\u7d04<a class=\"post_link\" href=\"https:\/\/datareportal.com\/reports\/digital-2026-taiwan\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"> 2.39 \u5104\u7f8e\u5143\uff0c\u5e74\u6210\u9577\u7387\u9054 11.7%<\/a>\uff0c\u986f\u793a\u54c1\u724c\u5c0d\u7db2\u7d05\u884c\u92b7\u7684\u6295\u5165\u6301\u7e8c\u5347\u6eab\u3002<\/p>\r\n<p class=\"post_text\">\u5f9e AnyTag \u5728\u53f0\u7063\u7684\u5c08\u6848\u6578\u64da\u89c0\u5bdf\uff0c\u54c1\u724c\u5408\u4f5c\u4ecd\u4ee5 Instagram \u70ba\u6838\u5fc3\uff0c\u642d\u914d Facebook \u8207 YouTube \u5f62\u6210\u591a\u5e73\u53f0\u4f48\u5c40\uff0c\u4e26\u900f\u904e IG Reels\u3001FB \u77ed\u5f71\u97f3\u8207 YouTube Shorts \u7684\u8de8\u5e73\u53f0\u653e\u5927\u7b56\u7565\uff0c\u63d0\u5347\u5167\u5bb9\u89f8\u53ca\u8207\u8f49\u63db\u6548\u76ca\u3002\u540c\u6642\uff0cThreads \u5728\u53f0\u7063\u5feb\u901f\u5d1b\u8d77\uff0c\u4f7f\u7528\u4eba\u6578\u5df2\u9054<a class=\"post_link\" href=\"https:\/\/datareportal.com\/reports\/digital-2026-taiwan\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"> 665 \u842c<\/a>\uff0c\u9010\u6f38\u6210\u70ba\u7f8e\u599d\u8207\u751f\u6d3b\u98a8\u683c\u54c1\u724c\u6e2c\u8a66\u8a71\u984c\u3001\u7d2f\u7a4d\u65e5\u5e38\u4e92\u52d5\u8207\u793e\u7fa4\u8072\u91cf\u7684\u91cd\u8981\u65b0\u5834\u57df\u3002<\/p>\r\n<p class=\"post_text\">AnyMind Group \u53f0\u7063\u7e3d\u7d93\u7406 Wing Lee \u8868\u793a\uff1a\u300c\u5728\u793e\u7fa4\u9ad8\u5ea6\u788e\u7247\u5316\u7684\u74b0\u5883\u4e0b\uff0c\u54c1\u724c\u6210\u9577\u4e0d\u518d\u4ef0\u8cf4\u55ae\u4e00\u5e73\u53f0\uff0c\u800c\u662f\u53d6\u6c7a\u65bc\u662f\u5426\u5177\u5099\u5168\u901a\u8def\u793e\u7fa4\u7d93\u71df\u80fd\u529b\u3002\u900f\u904e\u8de8\u5e73\u53f0\u5275\u4f5c\u8005\u5408\u4f5c\u8207\u5167\u5bb9\u518d\u5229\u7528\u7b56\u7565\uff0c\u54c1\u724c\u80fd\u5728\u63a7\u7ba1\u6210\u672c\u7684\u540c\u6642\u653e\u5927\u5167\u5bb9\u5f71\u97ff\u529b\uff1b\u518d\u7d50\u5408\u8de8\u5708\u5c64\u7684\u5275\u4f5c\u8005\u4f48\u5c40\uff0c\u54c1\u724c\u4e0d\u50c5\u80fd\u64f4\u5927\u89f8\u53ca\uff0c\u66f4\u80fd\u5efa\u7acb\u9577\u671f\u4fe1\u4efb\u8207\u53ef\u6301\u7e8c\u7684\u6210\u9577\u52d5\u80fd\u3002\u300d<\/p> \r\n<p 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