{"id":53733,"date":"2025-12-11T18:24:10","date_gmt":"2025-12-11T10:24:10","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=53733"},"modified":"2025-12-11T18:32:23","modified_gmt":"2025-12-11T10:32:23","slug":"ket-noi-khoa-hoc-da-lieu-voi-van-hoa-duong-am-moi-cua-gen-z-cetaphil-thang-lon-tai-mma-smarties-2025","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/case-study\/cetaphil-2024\/","title":{"rendered":"K\u1ebft n\u1ed1i Khoa H\u1ecdc Da Li\u1ec5u v\u1edbi \u201cV\u0103n H\u00f3a D\u01b0\u1ee1ng \u1ea8m\u201d m\u1edbi c\u1ee7a Gen Z, Cetaphil th\u1eafng l\u1edbn t\u1ea1i MMA SMARTIES 2025"},"content":{"rendered":"<p class=\"post_text\">\u0110i\u1ec1u g\u00ec gi\u00fap m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u1edbi Gen Z? \u0110\u00f3 l\u00e0 khi d\u01b0\u1ee1ng \u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u00fang ng\u1eef c\u1ea3nh, len l\u1ecfi v\u00e0o nh\u1eefng th\u00f3i quen v\u00e0 s\u1edf th\u00edch quen thu\u1ed9c c\u1ee7a Gen Z. AnyMind Group \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng Cetaphil \u0111\u1ec3 bi\u1ebfn vi\u1ec7c d\u01b0\u1ee1ng \u1ea9m tr\u1edf th\u00e0nh m\u1ea3nh gh\u00e9p quen thu\u1ed9c trong l\u1ed1i s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\r\n\r\n<h2 class=\"post_heading\">K\u1ebft qu\u1ea3 n\u1ed5i b\u1eadt &#8211; Khi khoa h\u1ecdc, s\u00e1ng t\u1ea1o v\u00e0 d\u1eef li\u1ec7u tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\r\n<p class=\"post_text\">Chi\u1ebfn d\u1ecbch \u0111\u1ea1t nhi\u1ec1u k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Doanh s\u1ed1 Q4 2024 t\u0103ng <b>+159%<\/b>, \u0111\u00f3ng g\u00f3p <b>50%<\/b> doanh thu c\u1ea3 n\u0103m cho m\u1ea3ng kem d\u01b0\u1ee1ng<\/li>\r\n<li>\u0110\u1ed9 ph\u1ee7 trong ph\u00e2n kh\u00fac da nh\u1ea1y c\u1ea3m t\u0103ng g\u1ea5p \u0111\u00f4i<\/li>\r\n<li>Chi\u1ebfn d\u1ecbch thu h\u00fat h\u01a1n <b>8 tri\u1ec7u l\u01b0\u1ee3t xem<\/b>, <b>250K t\u01b0\u01a1ng t\u00e1c<\/b>, n\u00e2ng <b>+5,9 \u0111i\u1ec3m ph\u1ea7n tr\u0103m<\/b> ghi nh\u1edb qu\u1ea3ng c\u00e1o v\u00e0 <b>+2,4 \u0111i\u1ec3m ph\u1ea7n tr\u0103m<\/b> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">Kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, chi\u1ebfn d\u1ecbch c\u00f2n gi\u00fap Cetaphil:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Bi\u1ebfn c\u01a1 ch\u1ebf d\u01b0\u1ee1ng \u1ea9m 3 l\u1edbp khoa h\u1ecdc (H\u00fat \u1ea9m \u2013 D\u01b0\u1ee1ng \u1ea9m \u2013 Kh\u00f3a \u1ea9m) th\u00e0nh m\u1ed9t brand code m\u00f9a \u0111\u00f4ng d\u1ec5 nh\u1edb, d\u1ec5 chia s\u1ebb<\/li>\r\n<li>T\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t ng\u00f4n ng\u1eef chung gi\u1eefa khoa h\u1ecdc \u2013 creators \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb, trong \u0111\u00f3 m\u1ed7i b\u00ean \u0111\u1ec1u c\u00f3 vai tr\u00f2 r\u00f5 r\u00e0ng trong vi\u1ec7c b\u1ea3o v\u1ec7 da nh\u1ea1y c\u1ea3m m\u1ed9t c\u00e1ch khoa h\u1ecdc.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\"><b>Ch\u1ecb \u0110\u00e0o Nguy\u1ec5n, Marketing Manager c\u1ee7a Galderma t\u1ef1 h\u00e0o chia s\u1ebb :<\/b> \u201cChi\u1ebfn d\u1ecbch \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3 r\u1ea5t t\u00edch c\u1ef1c. \u00dd t\u01b0\u1edfng \u201c\u00c1o \u1ea9m 3 l\u1edbp\u201d ch\u1ea1m \u0111\u00fang nhu c\u1ea7u v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ti\u00eau d\u00f9ng tr\u1ebb, gi\u00fap doanh s\u1ed1 t\u0103ng 159% v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a d\u00f2ng kem d\u01b0\u1ee1ng \u1ea9m t\u0103ng g\u1ea5p \u0111\u00f4i trong giai \u0111o\u1ea1n tri\u1ec3n khai.<\/p>\r\n\r\n<p class=\"post_text\">Chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m c\u1ee7a \u0111\u1ed9i ng\u0169 AnyMind \u0111\u00e3 t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t cho chi\u1ebfn d\u1ecbch. Ch\u00fang t\u00f4i \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y TikTok l\u00e0m tr\u1ecdng t\u00e2m, bao qu\u00e1t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb giai \u0111o\u1ea1n g\u00e2y t\u00f2 m\u00f2 \u0111\u1ebfn th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. C\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft h\u1ee3p c\u00f9ng \u0111\u1ed9i ng\u0169 chuy\u00ean gia da li\u1ec5u, KOLs v\u00e0 c\u00e1c n\u1ed9i dung review t\u1eeb influencers c\u0169ng \u0111\u01b0\u1ee3c tri\u1ec3n khai r\u1ea5t ch\u1ec9nh chu, gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn v\u1edbi Gen Z v\u00e0 Millennials.<\/p>\r\n<p class=\"post_text\">S\u1ef1 t\u1eadn t\u00e2m, nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 tinh th\u1ea7n h\u1ee3p t\u00e1c c\u1ee7a \u0111\u1ed9i ng\u0169 AnyMind \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch. Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o v\u1ec1 th\u00e0nh qu\u1ea3 chung v\u00e0 tin r\u1eb1ng s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf ra nhi\u1ec1u b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong t\u01b0\u01a1ng lai.\u201d<\/p>\r\n\r\n<h2 class=\"post_heading\">B\u1ed1i c\u1ea3nh<\/h2>\r\n\r\n<p class=\"post_text\">Nh\u00f3m h\u00e0ng d\u01b0\u1ee1ng \u1ea9m Cetaphil Moisturiser \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng m\u1ed9t n\u0103m, v\u1edbi n\u1ec1n t\u1ea3ng khoa h\u1ecdc d\u01b0\u1ee1ng \u1ea9m chuy\u00ean bi\u1ec7t cho da nh\u1ea1y c\u1ea3m. Tuy nhi\u00ean, v\u00e0o m\u00f9a \u0111\u00f4ng \u2013 m\u00f9a cao \u0111i\u1ec3m d\u01b0\u1ee1ng \u1ea9m \u2013 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh \u201cm\u1eb7c \u0111\u1ecbnh\u201d trong t\u00e2m tr\u00ed Gen Z v\u00e0 Young Millennial. H\u1ecd nghe nhi\u1ec1u v\u1ec1 d\u01b0\u1ee1ng \u1ea9m, nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u v\u00ec sao h\u00e0ng r\u00e0o da c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 m\u1ed9t c\u00e1ch khoa h\u1ecdc, v\u00e0 \u0111i\u1ec1u g\u00ec gi\u00fap Cetaphil kh\u00e1c bi\u1ec7t.<\/p>\r\n\r\n<p class=\"post_text\">Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n th\u00eam kem d\u01b0\u1ee1ng, m\u00e0 l\u00e0m sao \u0111\u1ec3:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Bi\u1ebfn c\u01a1 ch\u1ebf d\u01b0\u1ee1ng \u1ea9m 3 l\u1edbp khoa h\u1ecdc c\u1ee7a Cetaphil th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a m\u00f9a \u0111\u00f4ng d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 lan t\u1ecfa<\/li>\r\n<li>V\u1eeba ch\u1ea1m \u0111\u01b0\u1ee3c lifestyle &amp; v\u0103n h\u00f3a Gen Z, v\u1eeba n\u00e2ng chu\u1ea9n gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1ch ch\u0103m s\u00f3c da nh\u1ea1y c\u1ea3m chu\u1ea9n khoa h\u1ecdc trong m\u00f9a l\u1ea1nh.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">Ch\u00eca kh\u00f3a l\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00f9ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Creators, KOLs v\u00e0 c\u00e1c chuy\u00ean gia da li\u1ec5u (HCPs)\u00a0 kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 \u201cda \u0111\u1eb9p\u201d, m\u00e0 c\u00f9ng nhau k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ed1ng nh\u1ea5t v\u1ec1 \u201c3 L\u1edbp \u00c1o \u1ea8m\u201d \u2013 v\u1eeba mang t\u00ednh khoa h\u1ecdc, v\u1eeba g\u1ea7n g\u0169i \u2013 \u0111\u1ec3 d\u01b0\u1ee1ng \u1ea9m kh\u00f4ng c\u00f2n l\u00e0 b\u01b0\u1edbc ch\u0103m s\u00f3c da nh\u00e0m ch\u00e1n, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1ecbp s\u1ed1ng c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\r\n\r\n<h2 class=\"post_heading\">M\u1ee5c ti\u00eau<\/h2>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li><b>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/b> T\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, t\u01b0\u01a1ng t\u00e1c, kh\u1ea3 n\u0103ng ghi nh\u1edb qu\u1ea3ng c\u00e1o v\u00e0 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u00f3i quen d\u01b0\u1ee1ng \u1ea9m m\u00f9a \u0111\u00f4ng cho da nh\u1ea1y c\u1ea3m.<\/li>\r\n<li><b>Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/b> Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng \u1ea9m c\u1ee7a Cetaphil<\/li>\r\n<li><b>T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1:<\/b> Th\u00fac \u0111\u1ea9y doanh s\u1ed1 Q4 2024 \u2013 m\u00f9a cao \u0111i\u1ec3m ch\u0103m da m\u00f9a l\u1ea1nh.<\/li>\r\n<li><b>Ph\u00e2n ph\u1ed1i:<\/b> M\u1edf r\u1ed9ng ph\u1ea1m vi hi\u1ec7n di\u1ec7n tr\u00ean to\u00e0n qu\u1ed1c, gi\u00fap s\u1ea3n ph\u1ea9m d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua nhi\u1ec1u k\u00eanh.<\/li>\r\n<\/ul>\r\n\r\n<h2 class=\"post_heading\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\r\n\r\n<p class=\"post_text\">Chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng Gen Z v\u00e0 Young Millennial (18\u201334 tu\u1ed5i) \u2013 th\u1ebf h\u1ec7:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n\r\n<li>Y\u00eau th\u00edch th\u1eddi trang, du l\u1ecbch, tr\u1ea3i nghi\u1ec7m lifestyle m\u1edbi<\/li>\r\n<li>Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt xu h\u01b0\u1edbng skincare qua Creators\/ KOLs<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">Tuy nhi\u00ean, h\u1ecd l\u1ea1i d\u1ec5 b\u1ecf qua y\u1ebfu t\u1ed1 khoa h\u1ecdc v\u00e0 h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 da, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi kh\u00ed h\u1eadu thay \u0111\u1ed5i theo m\u00f9a, theo v\u00f9ng mi\u1ec1n, ho\u1eb7c khi c\u1ea7n d\u01b0\u1ee1ng \u1ea9m cho da \u0111\u00fang c\u00e1ch l\u00fac du l\u1ecbch, trang \u0111i\u1ec3m hay trong m\u00f4i tr\u01b0\u1eddng kh\u00f4 l\u1ea1nh.<\/p>\r\n\r\n<p class=\"post_text\">H\u1ecd r\u1ea5t quen v\u1edbi vi\u1ec7c ph\u1ed1i nhi\u1ec1u l\u1edbp trang ph\u1ee5c trong m\u00f9a \u0111\u00f4ng, nh\u01b0ng l\u1ea1i \u00edt khi ngh\u0129 r\u1eb1ng l\u00e0n da c\u0169ng c\u1ea7n \u201cm\u1eb7c \u00e1o\u201d theo c\u1ea5u tr\u00fac b\u00e0i b\u1ea3n. Kho\u1ea3ng tr\u1ed1ng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, v\u1eeba c\u00f3 chi\u1ec1u s\u00e2u khoa h\u1ecdc, v\u1eeba c\u00f3 t\u00ednh k\u1ebft n\u1ed1i v\u1ec1 v\u0103n h\u00f3a \u0111\u1ec3 \u0111i v\u00e0o \u0111\u1eddi s\u1ed1ng c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\r\n\r\n<h2 class=\"post_heading\">Insight &amp; Big Idea \u2013 \u201c3 L\u1edbp \u00c1o \u1ea8m\u201d T\u1eeb C\u00f4ng Th\u1ee9c Khoa H\u1ecdc<\/h2>\r\n\r\n<p class=\"post_text\">Gen Z th\u01b0\u1eddng hay ph\u1ed1i h\u1ee3p nhi\u1ec1u l\u1edbp trang ph\u1ee5c trong m\u00f9a \u0111\u00f4ng: \u00e1o trong, \u00e1o len, \u00e1o kho\u00e1c. H\u1ecd hi\u1ec3u r\u1ea5t r\u00f5 logic \u201clayer qu\u1ea7n \u00e1o\u201d \u0111\u1ec3 ch\u1ed1ng l\u1ea1nh, ch\u1ed1ng gi\u00f3, ch\u1ed1ng kh\u00f4. Nh\u01b0ng h\u1ecd qu\u00ean r\u1eb1ng l\u00e0n da c\u0169ng c\u1ea7n nh\u1eefng \u201cl\u1edbp b\u1ea3o v\u1ec7\u201d t\u01b0\u01a1ng t\u1ef1, \u0111\u1eb7c bi\u1ec7t l\u00e0 da nh\u1ea1y c\u1ea3m, d\u1ec5 m\u1ea5t \u1ea9m v\u00e0 d\u1ec5 k\u00edch \u1ee9ng tr\u01b0\u1edbc gi\u00f3 l\u1ea1nh, \u0111i\u1ec1u h\u00f2a v\u00e0 kh\u00f4ng kh\u00ed hanh kh\u00f4.<\/p>\r\n\r\n<p class=\"post_text\">T\u1eeb insight n\u00e0y, \u00fd t\u01b0\u1edfng \u201c3 L\u1edbp \u00c1o \u1ea8m\u201d ra \u0111\u1eddi, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u1ef1c ti\u1ebfp t\u1eeb c\u01a1 ch\u1ebf d\u01b0\u1ee1ng \u1ea9m 3 l\u1edbp khoa h\u1ecdc (Moist In \u2013 Moist Boost \u2013 Moist Lock) c\u1ee7a Cetaphil Moisturiser d\u00e0nh cho da nh\u1ea1y c\u1ea3m:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Moist In \u2013 H\u00fat \u1ea9m<\/li>\r\n<li>Moist Boost \u2013 D\u01b0\u1ee1ng \u1ea9m<\/li>\r\n<li>Moist Lock \u2013 Kh\u00f3a \u1ea9m<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">Thay v\u00ec ch\u1ec9 n\u00f3i \u201cd\u01b0\u1ee1ng \u1ea9m s\u00e2u cho da nh\u1ea1y c\u1ea3m\u201d, chi\u1ebfn d\u1ecbch m\u00e3 h\u00f3a c\u01a1 ch\u1ebf khoa h\u1ecdc 3 b\u01b0\u1edbc (H\u00fat \u1ea9m \u2013 D\u01b0\u1ee1ng \u1ea9m \u2013 Kh\u00f3a \u1ea9m) th\u00e0nh m\u1ed9t th\u00f3i quen r\u1ea5t \u0111\u1eddi th\u01b0\u1eddng: tr\u01b0\u1edbc khi ra \u0111\u01b0\u1eddng, tr\u01b0\u1edbc chuy\u1ebfn bay, tr\u01b0\u1edbc khi \u201c\u00f4m \u0111i\u1ec1u h\u00f2a\u201d c\u1ea3 ng\u00e0y, h\u00e3y m\u1eb7c 3 L\u1edbp \u00c1o \u1ea8m cho da. Khoa h\u1ecdc kh\u00f4ng c\u00f2n kh\u00f4 khan, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t nghi th\u1ee9c quen thu\u1ed9c, d\u1ec5 \u00e1p d\u1ee5ng v\u00e0 g\u1eafn ch\u1eb7t v\u1edbi l\u1ed1i s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\r\n\r\n<h2 class=\"post_heading\">Chi\u1ebfn l\u01b0\u1ee3c &#8211; Khi Khoa H\u1ecdc, Social &amp; D\u1eef Li\u1ec7u G\u1eb7p Nhau<\/h2>\r\n\r\n<p class=\"post_text\"><b>Nguy\u1ec5n Tr\u01b0\u01a1ng Ho\u00e0i Nh\u00e2n, Strategic Planning Associate Director &#8211; ng\u01b0\u1eddi \u0111\u1ee9ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch chia s\u1ebb:<\/b> \u201cTh\u00e0nh c\u00f4ng c\u1ee7a Cetaphil \u201c\u00c1o \u1ea9m ba l\u1edbp\u201d kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c ch\u1ea1m \u0111\u00fang insight Gen Z trong m\u00f9a \u0111\u00f4ng v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o mang t\u00ednh c\u00e1 nh\u00e2n ho\u00e1 cao theo v\u00f9ng mi\u1ec1n v\u00e0 s\u1edf th\u00edch, m\u00e0 c\u00f2n ch\u1ee9ng minh social c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng \u201cv\u0103n ho\u00e1\u201d th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i &#8211; n\u01a1i Cetaphil d\u00f9ng social \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i th\u1eadt v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n ho\u00e1 h\u00e0nh vi.\u201d<\/p>\r\n\r\n<p class=\"post_text\">Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 k\u1ebft n\u1ed1i khoa h\u1ecdc d\u01b0\u1ee1ng \u1ea9m v\u1edbi v\u0103n h\u00f3a s\u1ed1ng c\u1ee7a Gen Z, bi\u1ebfn vi\u1ec7c ch\u0103m da th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n th\u1eddi trang, du l\u1ecbch, c\u00f4ng vi\u1ec7c v\u00e0 th\u00f3i quen h\u00e0ng ng\u00e0y.<\/p>\r\n\r\n<p class=\"post_text\">Chi\u1ebfn d\u1ecbch khai th\u00e1c \u0111\u00fang s\u1edf th\u00edch c\u1ee7a Gen Z: th\u00edch th\u1eddi trang, th\u00edch tr\u1ea3i nghi\u1ec7m, th\u00edch \u201cstory\u201d h\u01a1n l\u00e0 \u201clecture\u201d. Creators v\u00e0 HCPs \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf vai tr\u00f2 r\u00f5 r\u00e0ng:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Creators\/KOLs: \u201cd\u1ecbch\u201d concept 3 L\u1edbp \u00c1o \u1ea8m v\u00e0o \u0111\u1eddi s\u1ed1ng th\u1eadt qua OOTD, t\u00fai \u0111\u1ed3 \u0111i du l\u1ecbch, routine \u1edf v\u0103n ph\u00f2ng \u0111i\u1ec1u h\u00f2a\u2026<\/li>\r\n<li>HCPs (chuy\u00ean gia da li\u1ec5u): gi\u1ea3i th\u00edch v\u00ec sao da c\u1ea7n 3 l\u1edbp d\u01b0\u1ee1ng \u1ea9m, t\u1ea1i sao da v\u1eabn kh\u00f4 d\u00f9 \u0111\u00e3 b\u00f4i kem, v\u00e0 c\u01a1 ch\u1ebf H\u00fat \u1ea8m \u2013 D\u01b0\u1ee1ng \u1ea8m \u2013 Kh\u00f3a \u1ea8m gi\u00fap b\u1ea3o v\u1ec7 h\u00e0ng r\u00e0o da nh\u1ea1y c\u1ea3m nh\u01b0 th\u1ebf n\u00e0o, bi\u1ebfn ki\u1ebfn th\u1ee9c da li\u1ec5u kh\u00f3 nh\u1edb th\u00e0nh chu\u1ed7i n\u1ed9i dung edu-tainment h\u1ea5p d\u1eabn.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o nhu c\u1ea7u thi\u1ebft y\u1ebfu trong m\u00f9a \u0111\u00f4ng: d\u01b0\u1ee1ng \u1ea9m m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. Cetaphil v\u00ec th\u1ebf kh\u00f4ng c\u00f2n l\u00e0 b\u01b0\u1edbc d\u01b0\u1ee1ng \u1ea9m \u201cn\u00ean c\u00f3\u201d, m\u00e0 tr\u1edf th\u00e0nh v\u1eadt d\u1ee5ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u00f9a \u0111\u00f4ng \u2013 m\u1ed9t \u201cchi\u1ebfc \u00e1o \u1ea9m\u201d m\u00e0 da lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c m\u1eb7c.<\/p>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24180356\/CGI.png\" alt=\"\"  \/>\r\n<p class=\"post_text\">\r\n\r\n<p class=\"post_text\"><b>T\u1ed1i \u01b0u h\u00f3a creator b\u1eb1ng d\u1eef li\u1ec7u th\u00f4ng qua AnyTag<\/b><\/p>\r\n\r\n<p class=\"post_text\"><a class=\"post_link\" href=\"https:\/\/anytag.jp\/\" target=\"_blank\" rel=\"noopener\">AnyTag<\/a> \u2013 n\u1ec1n t\u1ea3ng influencer marketing c\u1ee7a AnyMind Group \u2013 h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn creators d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ph\u00e2n nh\u00f3m theo khu v\u1ef1c, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c. Nh\u1edd \u0111\u00f3, chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ed5i m\u1edbi vai tr\u00f2 c\u1ee7a creators:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n\r\n<li>T\u1eeb n\u1ed9i dung review s\u1ea3n ph\u1ea9m chung chung \u2192 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng v\u00f9ng mi\u1ec1n, kh\u00ed h\u1eadu v\u00e0 l\u1ed1i s\u1ed1ng<\/li>\r\n<li>T\u1eeb ch\u1ec9 h\u1ee3p t\u00e1c v\u1edbi KOL l\u00e0m \u0111\u1eb9p truy\u1ec1n th\u1ed1ng \u2192 h\u1ee3p t\u00e1c \u0111a d\u1ea1ng: c\u1ed9ng \u0111\u1ed3ng, lifestyle Creators, HCPs, \u0111\u1ed1i t\u00e1c th\u1eddi trang\/du l\u1ecbch<\/li>\r\n<li>T\u1eeb ch\u1ec9 t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2192 t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u1edbi to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn c\u00e2n nh\u1eafc v\u00e0 mua h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24180443\/KOL.png\" alt=\"\"\/>\r\n<p class=\"post_text\">\r\n\r\n<p class=\"post_text\"><b>H\u1ee3p t\u00e1c \u0111a ng\u00e0nh gi\u00fap \u00fd t\u01b0\u1edfng lan t\u1ecfa m\u1ea1nh h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi:<\/b><\/p>\r\n\r\n<p class=\"post_text\"><b>Uniqlo x Cetaphil \u2013 Combo \u201cS\u1eafm \u00e1o \u1ea5m &#8211; T\u1eb7ng \u00e1o \u1ea9m\u201d:<\/b><\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Bi\u1ebfn s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng \u1ea9m th\u00e0nh m\u00f3n \u0111\u1ed3 kh\u00f4ng th\u1ec3 thi\u1ebfu trong t\u1ee7 \u0111\u1ed3 m\u00f9a \u0111\u00f4ng, li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp gi\u1eefa nhu c\u1ea7u th\u1eddi trang v\u00e0 ch\u0103m s\u00f3c da. M\u1ed7i chi\u1ebfc \u00e1o kho\u00e1c \u1ea5m \u0111\u01b0\u1ee3c mua v\u1ec1 l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc \u201c\u0111\u1eebng qu\u00ean \u00c1o \u1ea8m 3 l\u1edbp cho l\u00e0n da\u201d.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\"><b>Traveloka x Cetaphil Mega Live \u2013 Travel-Shoppertainment \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam tr\u00ean Shopee &amp; TikTok:<\/b><\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Bi\u1ebfn s\u1ea3n ph\u1ea9m th\u00e0nh v\u1eadt d\u1ee5ng thi\u1ebft y\u1ebfu khi \u0111i du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chuy\u1ebfn \u0111i c\u00f3 ch\u00eanh l\u1ec7ch nhi\u1ec7t \u0111\u1ed9 l\u1edbn. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng kh\u00e1m ph\u00e1 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nh\u1eafc \u201c\u0111\u1eebng qu\u00ean di\u1ec7n \u00c1o \u1ea8m 3 L\u1edaP cho l\u00e0n da\u201d trong m\u1ecdi h\u00e0nh tr\u00ecnh.<\/li>\r\n<\/ul>\r\n\r\n<h2 class=\"post_heading\">Tri\u1ec3n khai &#8211; 3 Giai \u0110o\u1ea1n Bi\u1ebfn Khoa H\u1ecdc Th\u00e0nh H\u00e0nh Vi<\/h2>\r\n\r\n<p class=\"post_text\"><b>GIAI \u0110O\u1ea0N 1 \u2014 KH\u1edeI \u0110\u1ed8NG<\/b><\/p>\r\n<p class=\"post_text\">Chi\u1ebfn d\u1ecbch b\u1eaft tay v\u1edbi h\u01a1n 30 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 b\u1eb1ng c\u00e2u h\u1ecfi:<\/p>\r\n<p class=\"post_text\">\u201cM\u00f9a \u0111\u00f4ng, b\u1ea1n m\u1eb7c m\u1ea5y l\u1edbp \u00e1o cho da?\u201d<\/p>\r\n<p class=\"post_text\">Chu\u1ed7i n\u1ed9i dung th\u1ea3o lu\u1eadn, meme, chia s\u1ebb tr\u1ea3i nghi\u1ec7m da kh\u00f4, bong tr\u00f3c, k\u00edch \u1ee9ng, v.v. \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, t\u1eeb \u0111\u00f3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u201c\u00c1o \u1ea8m 3 L\u1edbp\u201d. Ch\u1ec9 trong 24 gi\u1edd, c\u1ee5m t\u1eeb n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 quen thu\u1ed9c trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a Gen Z, m\u1edf \u0111\u01b0\u1eddng cho vi\u1ec7c n\u00f3i s\u00e2u h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf d\u01b0\u1ee1ng \u1ea9m 3 l\u1edbp c\u1ee7a Cetaphil.<\/p>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24175912\/Community.png\" alt=\"\" \/>\r\n<p class=\"post_text\">\r\n\r\n<p class=\"post_text\"><b>GIAI \u0110O\u1ea0N 2 \u2014 K\u1ebeT N\u1ed0I<\/b><\/p>\r\n<p class=\"post_text\">Sau khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd, chi\u1ebfn d\u1ecbch ti\u1ebfp t\u1ee5c ghi d\u1ea5u \u1ea5n v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1eb1ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng edu-tainment:<\/p>\r\n<p class=\"post_text\">H\u00ecnh \u1ea3nh CGI\/OOH m\u00f4 ph\u1ecfng th\u1eddi ti\u1ebft v\u00e0 kh\u00ed h\u1eadu theo t\u1eebng v\u00f9ng mi\u1ec1n (H\u00e0 N\u1ed9i \u2013 \u0110\u00e0 N\u1eb5ng \u2013 TP.HCM \u2013 C\u1ea7n Th\u01a1), cho th\u1ea5y da m\u1ea5t \u1ea9m nh\u01b0 th\u1ebf n\u00e0o d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a gi\u00f3 l\u1ea1nh, \u0111i\u1ec1u h\u00f2a, kh\u00f4ng kh\u00ed hanh kh\u00f4. Vi\u1ec7c th\u1eddi ti\u1ebft thay \u0111\u1ed5i theo nhi\u1ec7t \u0111\u1ed9 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi n\u1ed9i dung \u201c\u00c1o \u1ea8m 3 l\u1edbp\u201d, khi\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1edf n\u00ean ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24180300\/Fake-OOH.png\" alt=\"\" \/>\r\n<p class=\"post_text\">\r\n\r\n<p class=\"post_text\">Series \u201cC\u00f9ng chuy\u00ean gia th\u1ea5u hi\u1ec3u chuy\u1ec7n da\u201d tr\u00ean TikTok v\u00e0 social bi\u1ebfn ki\u1ebfn th\u1ee9c da li\u1ec5u kh\u00f4 khan th\u00e0nh n\u1ed9i dung g\u1ea7n g\u0169i, d\u1ec5 ti\u1ebfp thu, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi HCPs. H\u1ecd d\u00f9ng ng\u00f4n ng\u1eef gi\u1ea3n d\u1ecb \u0111\u1ec3 gi\u1ea3i th\u00edch:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>V\u00ec sao da nh\u1ea1y c\u1ea3m d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng trong m\u00f9a \u0111\u00f4ng<\/li>\r\n<li>T\u1eebng l\u1edbp H\u00fat \u1ea9m \u2013 D\u01b0\u1ee1ng \u1ea9m \u2013 Kh\u00f3a \u1ea9m ho\u1ea1t \u0111\u1ed9ng ra sao<\/li>\r\n<li>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng Cetaphil Moisturiser \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u00e0ng r\u00e0o da.<\/li>\r\n<\/ul>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24175915\/HCP.png\" alt=\"\" \/>\r\n<p class=\"post_text\">\r\n\r\n<p class=\"post_text\">Song song \u0111\u00f3, h\u1ec7 th\u1ed1ng Creators \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 qu\u1ea3n l\u00fd qua <a class=\"post_link\" href=\"https:\/\/anytag.jp\/\" target=\"_blank\" rel=\"noopener\">AnyTag<\/a> gi\u00fap:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p<\/li>\r\n<li>T\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\r\n<li>V\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m (tr\u01b0\u1edbc \u2013 trong \u2013 sau c\u00e1c \u0111\u1ee3t l\u1ea1nh, m\u00f9a l\u1ec5, m\u00f9a du l\u1ecbch).<\/li>\r\n<\/ul>\r\n<p class=\"post_text\">Creator c\u0169ng \u0111\u01b0a \u201c\u00c1o \u1ea8m 3 l\u1edbp\u201d v\u00e0o \u0111\u1eddi s\u1ed1ng theo c\u00e1ch r\u1ea5t ri\u00eang: g\u1eafn v\u1edbi ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0111\u1ed3 c\u1ea7n thi\u1ebft trong t\u00fai du l\u1ecbch, hay m\u1ed9t b\u01b0\u1edbc quen thu\u1ed9c trong routine makeup v\u00e0 ch\u0103m da m\u00f9a l\u1ea1nh.<\/p>\r\n\r\n<p class=\"post_text\"><b>GIAI \u0110O\u1ea0N 3 \u2014 H\u00c0NH \u0110\u1ed8NG<\/b><\/p>\r\n<p class=\"post_text\">Giai \u0111o\u1ea1n 3 t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng, \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 \u201cS\u1eafm \u00e1o \u1ea5m &#8211; T\u1eb7ng \u00e1o \u1ea9m\u201d v\u1edbi Uniqlo v\u00e0 Travel-Shoppertainment Mega Live v\u1edbi Traveloka tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\r\n\r\n<p class=\"post_text\">AnyTag gi\u00fap l\u1ef1a ch\u1ecdn creator c\u00f3 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, t\u1ea1o ti\u1ebfng n\u00f3i thuy\u1ebft ph\u1ee5c trong c\u00e1c n\u1ed9i dung review, livestream, combo ch\u0103m da m\u00f9a \u0111\u00f4ng. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa lifestyle (c\u00e2u chuy\u1ec7n cu\u1ed9c s\u1ed1ng, th\u1eddi trang, du l\u1ecbch) v\u00e0 th\u01b0\u01a1ng m\u1ea1i (\u01b0u \u0111\u00e3i, combo, voucher) gi\u00fap chi\u1ebfn d\u1ecbch v\u1eeba truy\u1ec1n c\u1ea3m h\u1ee9ng, v\u1eeba th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm th\u1ef1c t\u1ebf.<\/p>\r\n\r\n<p class=\"post_text\">\r\n<img decoding=\"async\" class=\"post_image\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2025\/12\/24175833\/TOPSTARNEWS-20-1.png\" alt=\"\" \/>\r\n<p class=\"post_text\">\r\n\r\n<h2 class=\"post_heading\">K\u1ebft lu\u1eadn<\/h2>\r\n<p class=\"post_text\">Chi\u1ebfn d\u1ecbch \u201c\u00c1o \u1ea9m 3 l\u1edbp\u201d \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da khoa h\u1ecdc ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t m\u1ea3nh gh\u00e9p lifestyle quan tr\u1ecdng. Cetaphil kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i c\u01a1 ch\u1ebf d\u01b0\u1ee1ng \u1ea9m 3 l\u1edbp, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a m\u00f9a \u0111\u00f4ng m\u1edbi \u2013 g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng v\u1edbi Gen Z.<\/p>\r\n<p class=\"post_text\">D\u1ef1a tr\u00ean insight v\u0103n ho\u00e1, n\u1ed9i dung \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba ho\u00e1 theo t\u1eebng v\u00f9ng mi\u1ec1n, k\u1ebft h\u1ee3p c\u00f9ng s\u1ee9c m\u1ea1nh c\u1ee7a h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1eeb AnyMind Group, chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong th\u00f3i quen ch\u0103m s\u00f3c da m\u00f9a l\u1ea1nh. Gen Z kh\u00f4ng c\u00f2n xem d\u01b0\u1ee1ng \u1ea9m l\u00e0 m\u1ed9t b\u01b0\u1edbc \u201cn\u00ean c\u00f3\u201d, m\u00e0 l\u00e0 m\u1ed9t nghi th\u1ee9c quen thu\u1ed9c trong nh\u1ecbp s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"\u0110i\u1ec1u g\u00ec gi\u00fap m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u1edbi Gen Z? \u0110\u00f3 l\u00e0 khi d\u01b0\u1ee1ng \u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u00fang ng\u1eef c\u1ea3nh, len l\u1ecfi v\u00e0o nh\u1eefng th\u00f3i quen v\u00e0 s\u1edf th\u00edch quen thu\u1ed9c c\u1ee7a Gen Z. AnyMind Group \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng Cetaphil \u0111\u1ec3 bi\u1ebfn vi\u1ec7c d\u01b0\u1ee1ng \u1ea9m tr\u1edf th\u00e0nh [&hellip;]","protected":false},"author":18,"featured_media":53743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"lang":"vi","class_list":["post-53733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","lang-vi"],"business":"Influencer Marketing","entry":"","department":"","position":"","custom_link":"vi\/case-study\/cetaphil-2024\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/53733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":12,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/53733\/revisions"}],"predecessor-version":[{"id":53762,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/53733\/revisions\/53762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/53743"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=53733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=53733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=53733"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}