{"id":50791,"date":"2025-08-06T09:00:08","date_gmt":"2025-08-06T01:00:08","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=50791"},"modified":"2025-08-06T17:30:11","modified_gmt":"2025-08-06T09:30:11","slug":"%e9%96%8b%e6%9e%b6%e5%a5%bd%e7%89%a9%e5%bf%85%e6%94%b6%ef%bc%81essence-%e8%88%87-catrice-%e6%96%b0%e5%93%81%e5%a6%82%e4%bd%95%e7%94%a8-kol-%e5%b8%b6%e5%8b%95%e7%b7%9a%e4%b8%8a%e8%bd%89%e5%96%ae","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/tw\/case-study\/essence-catrice-2025","title":{"rendered":"\u958b\u67b6\u597d\u7269\u5fc5\u6536\uff01essence \u8207 catrice \u65b0\u54c1\u5982\u4f55\u7528 KOL \u5e36\u52d5\u7dda\u4e0a\u8f49\u55ae\u8207\u7dda\u4e0b\u9580\u5e02\u8cb7\u6c23\uff1f"},"content":{"rendered":"<p class=\"post_heading\">Background<\/p>\r\n<p class=\"post_text\">\r\n\u56e0\u8457<a href=\"https:\/\/www.essence.eu\/zh-tw\" class=\"post_link\" target=\"_blank\" rel=\"noopener\">essence<\/a>\u8207 <a href=\"https:\/\/www.catrice.eu\/zh-tw\" class=\"post_link\" target=\"_blank\" rel=\"noopener\">catrice<\/a>\u7684\u65b0\u54c1\u4e0a\u5e02\uff0c\u54c1\u724c\u5e0c\u671b\u900f\u904e\u7db2\u7d05\u884c\u92b7\u8207\u793e\u7fa4\u64cd\u4f5c\uff0c\u63d0\u5347\u8766\u76ae\u5b98\u65b9\u5546\u57ce\u7684\u8f49\u63db\uff0c\u540c\u6642\u5e36\u52d5\u7dda\u4e0b\u901a\u8def\uff08\u5982\u5bf6\u96c5\u3001\u5c48\u81e3\u6c0f\uff09\u7684\u9580\u5e02\u92b7\u552e\uff0c\u9032\u800c\u5e36\u4f86\u6574\u9ad4\u7684\u696d\u7e3e\u6210\u9577\u3002\r\n<\/p>\r\n\r\n<p class=\"post_heading\">Strategy<\/p>\r\n<p class=\"post_text\">\r\n\u672c\u6b21\u64cd\u4f5c\u7b56\u7565\u7684\u6838\u5fc3\u662f\u5c07\u300c\u901a\u8def\u300d\u4f5c\u70ba\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u8b93\u5275\u4f5c\u8005\u76f4\u63a5\u524d\u5f80\u9580\u5e02\u5be6\u5730\u62cd\u651d\uff0c\u4ee5\u771f\u5be6\u6d88\u8cbb\u8005\u8996\u89d2\u4ecb\u7d39\u65b0\u54c1\u4e0a\u67b6\u60c5\u6cc1\u8207\u4f7f\u7528\u6548\u679c\uff0c\u5f37\u5316\u300c\u770b\u5230\u5c31\u80fd\u8cb7\u5230\u300d\u7684\u76f4\u89ba\u9023\u7d50\u3002<br><br>\r\n\u540c\u6642\uff0c\u5167\u5bb9\u8173\u672c\u4e5f\u805a\u7126\u5728\u300c\u5bf6\u96c5\u597d\u7269\u63a8\u85a6\u300d\u8207\u300c500\u5143\u5167\u7f8e\u599d\u6e05\u55ae\u300d\u7b49\u4e3b\u984c\uff0c\u4e0d\u50c5\u5207\u4e2d\u958b\u67b6\u5f69\u599d\u65cf\u7fa4\u5c0d\u6027\u50f9\u6bd4\u7684\u95dc\u6ce8\uff0c\u4e5f\u8207 IG \u793e\u7fa4\u9577\u671f\u504f\u597d\u7684\u5167\u5bb9\u5f62\u5f0f\u7dca\u5bc6\u8cbc\u5408\u3002<br><br>\r\n\u5728\u7db2\u7d05\u4eba\u9078\u65b9\u9762\uff0c\u900f\u904e\u7db2\u7d05\u884c\u92b7\u5e73\u53f0 <a href=\"https:\/\/anytag.jp\/tw\/\" class=\"post_link\" target=\"_blank\" rel=\"noopener\">AnyTag<\/a> \u7684\u7db2\u7d05\u6578\u64da\u5206\u6790\uff0c\u6211\u5011\u9396\u5b9a\u98a8\u683c\u6e05\u65b0\u3001\u89aa\u6c11\u611f\u5f37\u3001\u4e92\u52d5\u7387\u9ad8\u7684 KOL\uff0c\u56de\u61c9 essence \u8207 catrice \u7684\u54c1\u724c\u8abf\u6027\uff0c\u9032\u4e00\u6b65\u62c9\u8fd1\u8207\u76ee\u6a19\u53d7\u773e\u7684\u8ddd\u96e2\uff0c\u540c\u6642\u4e5f\u6311\u9078\u4e0d\u540c\u985e\u578b\u7f8e\u599d KOC \u4f86\u89f8\u53ca\u4e0d\u540c\u53d7\u773e\u3002\u53e6\u5916\uff0c\u6211\u5011\u984d\u5916\u8a2d\u8a08\u300c\u7522\u54c1\u62bd\u734e\u300d\u6a5f\u5236\u4f86\u5275\u9020\u81ea\u7136\u6d41\u91cf\u8207\u4e92\u52d5\u3002\r\n<\/p>\r\n\r\n<p class=\"post_heading\">Result<\/p>\r\n<p class=\"post_text\">\r\n\u672c\u6b21\u5c08\u6848\u4e0d\u50c5\u6210\u529f\u63a8\u52d5\u7dda\u4e0a\u8f49\u55ae\u8868\u73fe\uff0c\u4e5f\u5be6\u969b\u5f15\u5c0e\u7c89\u7d72\u81f3\u5bf6\u96c5\u7b49\u5be6\u9ad4\u9580\u5e02\u8cfc\u8cb7\uff0c\u7dda\u4e0b\u8cb7\u6c23\u540c\u6b65\u63d0\u5347\u3002\u5728\u65b0\u54c1\u4e0a\u5e02\u5f8c\uff0c\u4e5f\u5728\u4e00\u500b\u6708\u5167\u5c31\u8ce3\u5230\u7f3a\u8ca8\uff0c\u8868\u73fe\u5341\u5206\u4eae\u773c\uff01\r\n<\/p>","protected":false},"excerpt":{"rendered":"Background \u56e0\u8457essence\u8207 catrice\u7684\u65b0\u54c1\u4e0a\u5e02\uff0c\u54c1\u724c\u5e0c\u671b\u900f\u904e\u7db2\u7d05\u884c\u92b7\u8207\u793e\u7fa4\u64cd\u4f5c\uff0c\u63d0\u5347\u8766\u76ae\u5b98\u65b9\u5546\u57ce\u7684\u8f49\u63db\uff0c\u540c\u6642\u5e36\u52d5\u7dda\u4e0b\u901a\u8def\uff08\u5982\u5bf6\u96c5\u3001\u5c48\u81e3\u6c0f\uff09\u7684\u9580\u5e02\u92b7\u552e\uff0c\u9032\u800c\u5e36\u4f86\u6574\u9ad4\u7684\u696d\u7e3e\u6210\u9577\u3002 Strategy \u672c\u6b21\u64cd\u4f5c\u7b56\u7565\u7684\u6838\u5fc3\u662f\u5c07\u300c\u901a\u8def\u300d\u4f5c\u70ba\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u8b93\u5275\u4f5c\u8005\u76f4\u63a5\u524d\u5f80\u9580\u5e02\u5be6\u5730\u62cd\u651d\uff0c\u4ee5\u771f\u5be6\u6d88\u8cbb\u8005\u8996\u89d2\u4ecb\u7d39\u65b0\u54c1\u4e0a\u67b6\u60c5\u6cc1\u8207\u4f7f\u7528\u6548\u679c\uff0c\u5f37\u5316\u300c\u770b\u5230\u5c31\u80fd\u8cb7\u5230\u300d\u7684\u76f4\u89ba\u9023\u7d50\u3002 \u540c\u6642\uff0c\u5167\u5bb9\u8173\u672c\u4e5f\u805a\u7126\u5728\u300c\u5bf6\u96c5\u597d\u7269\u63a8\u85a6\u300d\u8207\u300c500\u5143\u5167\u7f8e\u599d\u6e05\u55ae\u300d\u7b49\u4e3b\u984c\uff0c\u4e0d\u50c5\u5207\u4e2d\u958b\u67b6\u5f69\u599d\u65cf\u7fa4\u5c0d\u6027\u50f9\u6bd4\u7684\u95dc\u6ce8\uff0c\u4e5f\u8207 IG \u793e\u7fa4\u9577\u671f\u504f\u597d\u7684\u5167\u5bb9\u5f62\u5f0f\u7dca\u5bc6\u8cbc\u5408\u3002 \u5728\u7db2\u7d05\u4eba\u9078\u65b9\u9762\uff0c\u900f\u904e\u7db2\u7d05\u884c\u92b7\u5e73\u53f0 AnyTag \u7684\u7db2\u7d05\u6578\u64da\u5206\u6790\uff0c\u6211\u5011\u9396\u5b9a\u98a8\u683c\u6e05\u65b0\u3001\u89aa\u6c11\u611f\u5f37\u3001\u4e92\u52d5\u7387\u9ad8\u7684 KOL\uff0c\u56de\u61c9 essence \u8207 catrice \u7684\u54c1\u724c\u8abf\u6027\uff0c\u9032\u4e00\u6b65\u62c9\u8fd1\u8207\u76ee\u6a19\u53d7\u773e\u7684\u8ddd\u96e2\uff0c\u540c\u6642\u4e5f\u6311\u9078\u4e0d\u540c\u985e\u578b\u7f8e\u599d KOC \u4f86\u89f8\u53ca\u4e0d\u540c\u53d7\u773e\u3002\u53e6\u5916\uff0c\u6211\u5011\u984d\u5916\u8a2d\u8a08\u300c\u7522\u54c1\u62bd\u734e\u300d\u6a5f\u5236\u4f86\u5275\u9020\u81ea\u7136\u6d41\u91cf\u8207\u4e92\u52d5\u3002 Result \u672c\u6b21\u5c08\u6848\u4e0d\u50c5\u6210\u529f\u63a8\u52d5\u7dda\u4e0a\u8f49\u55ae\u8868\u73fe\uff0c\u4e5f\u5be6\u969b\u5f15\u5c0e\u7c89\u7d72\u81f3\u5bf6\u96c5\u7b49\u5be6\u9ad4\u9580\u5e02\u8cfc\u8cb7\uff0c\u7dda\u4e0b\u8cb7\u6c23\u540c\u6b65\u63d0\u5347\u3002\u5728\u65b0\u54c1\u4e0a\u5e02\u5f8c\uff0c\u4e5f\u5728\u4e00\u500b\u6708\u5167\u5c31\u8ce3\u5230\u7f3a\u8ca8\uff0c\u8868\u73fe\u5341\u5206\u4eae\u773c\uff01","protected":false},"author":13,"featured_media":50792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"lang":"tw","class_list":["post-50791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","lang-tw"],"business":"Influencer 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