{"id":50452,"date":"2025-07-16T16:38:47","date_gmt":"2025-07-16T08:38:47","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=50452"},"modified":"2025-07-16T16:38:54","modified_gmt":"2025-07-16T08:38:54","slug":"tai-ngay-bao-cao-southeast-asia-digital-landscape-2025-tu-anymind-group","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/report\/sea-dlr-2025\/","title":{"rendered":"[T\u1ea3i Ngay] B\u00e1o c\u00e1o \u201cSoutheast Asia Digital Landscape 2025\u201d t\u1eeb AnyMind Group"},"content":{"rendered":"<p class=\"post_text\">Th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y. T\u1eeb TikTok, shoppable video, in-game advertising \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee v\u00e0 Lazada, h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang tr\u1edf n\u00ean \u0111a k\u00eanh v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\r\n<p class=\"post_text\">B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a <a class=\"post_link\" href=\"https:\/\/any-x.com\/\" target=\"_blank\" rel=\"noopener\">AnyX<\/a> Group, bao g\u1ed3m <a class=\"post_link\" href=\"https:\/\/anytag.jp\/\" target=\"_blank\" rel=\"noopener\">AnyTag<\/a> (influencer marketing), <a class=\"post_link\" href=\"https:\/\/any-digital.com\/\" target=\"_blank\" rel=\"noopener\">AnyDigital<\/a> (digital marketing), <a class=\"post_link\" href=\"https:\/\/www.pokkt.com\/\" target=\"_blank\" rel=\"noopener\">POKKT<\/a> (mobile marketing) v\u00e0 AnyX (e-commerce), k\u1ebft h\u1ee3p c\u00f9ng kh\u1ea3o s\u00e1t h\u01a1n 1300 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Singapore, Malaysia, Indonesia, Th\u00e1i Lan, Vi\u1ec7t Nam v\u00e0 Philippines \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi InQognito Insights.<\/p>\r\n<p class=\"post_text\">B\u00e1o c\u00e1o s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5:<\/p>\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n<li>Nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u marketing<\/li>\r\n<li>N\u1ec1n t\u1ea3ng mang l\u1ea1i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 click v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI) cao nh\u1ea5t<\/li>\r\n<li>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 ph\u1ed1i h\u1ee3p k\u00eanh (channel mix) ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1<\/li>\r\n<li>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi \u0111i\u1ec3m, lo\u1ea1i n\u1ed9i dung y\u00eau th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ed1<\/li>\r\n<\/ul>\r\n<p class=\"post_text\">D\u00f9 l\u00e0 l\u0129nh v\u1ef1c marketing, truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, b\u00e1o c\u00e1o s\u1ebd gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng v\u00e0 ch\u1ee7 \u0111\u1ed9ng th\u00edch nghi v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang bi\u1ebfn chuy\u1ec3n nhanh ch\u00f3ng.<\/p>\r\n<p class=\"post_text\">\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"6727898\",\r\n    formId: \"3a2f2d17-b315-400a-8806-c51f2cc33e38\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y. T\u1eeb TikTok, shoppable video, in-game advertising \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee v\u00e0 Lazada, h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang tr\u1edf n\u00ean \u0111a k\u00eanh v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft. B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb d\u1eef [&hellip;]","protected":false},"author":18,"featured_media":49746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"lang":"vi","class_list":["post-50452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-report","lang-vi"],"business":"AnyMind Group","entry":"","department":"","position":"","custom_link":"vi\/report\/sea-dlr-2025\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/50452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=50452"}],"version-history":[{"count":4,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/50452\/revisions"}],"predecessor-version":[{"id":50456,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/50452\/revisions\/50456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/49746"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=50452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=50452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=50452"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=50452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}