{"id":48745,"date":"2025-05-12T17:45:53","date_gmt":"2025-05-12T09:45:53","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=48745"},"modified":"2025-05-12T17:45:53","modified_gmt":"2025-05-12T09:45:53","slug":"ung-dung-tra-cuu-phat-nguoi-toan-quoc-tang-truong-arpdau-gap-6-lan-chi-sau-2-thang-hop-tac-cung-anymind-group","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/case-study\/phatnguoi-monetization\/","title":{"rendered":"\u1ee8ng d\u1ee5ng tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c: T\u0103ng tr\u01b0\u1edfng ARPDAU g\u1ea5p 6 l\u1ea7n ch\u1ec9 sau 2 th\u00e1ng h\u1ee3p t\u00e1c c\u00f9ng AnyMind Group"},"content":{"rendered":"
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Nguyen Thuc Bao Han\r\n <\/p>\r\n

Regional Platform Operations Senior Executive, AnyMind Group<\/p>\r\n <\/div>\r\n <\/div>\r\n

H\u00e2n c\u00f3 hai n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c T\u1ed1i \u01b0u Doanh thu \u1ee8ng d\u1ee5ng (App Monetization) v\u00e0 hi\u1ec7n \u0111ang ph\u1ee5 tr\u00e1ch th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, H\u00e0n Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 Trung Qu\u1ed1c.\r\n\r\n

B\u00ean c\u1ea1nh vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u01a1n 200 \u1ee9ng d\u1ee5ng, H\u00e2n c\u0169ng lu\u00f4n n\u1ed7 l\u1ef1c kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u00fap t\u1ed1i \u0111a doanh thu cho \u1ee9ng d\u1ee5ng.\r\n\r\n\r\n<\/p>\r\n <\/div>\r\n<\/div>\r\n\r\n

Th\u00f4ng tin v\u1ec1 \u1ee9ng d\u1ee5ng<\/h2>\r\n\r\n

Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a C\u00f4ng ty S3 Tech. \u0110\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng ti\u00ean phong, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng tra c\u1ee9u c\u00e1c vi ph\u1ea1m giao th\u00f4ng \u0111\u1ed1i v\u1edbi \u00f4 t\u00f4, xe m\u00e1y v\u00e0 xe m\u00e1y \u0111i\u1ec7n theo quy \u0111\u1ecbnh an to\u00e0n giao th\u00f4ng \u0111\u01b0\u1eddng b\u1ed9 t\u1ea1i Vi\u1ec7t Nam.<\/p>\r\n\r\n

C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/b><\/p>\r\n\r\n

    \r\n
  • Tra c\u1ee9u vi ph\u1ea1m v\u00e0 m\u1ee9c ph\u1ea1t ngay l\u1eadp t\u1ee9c.<\/li>\r\n
  • Ph\u1ea1m vi tra c\u1ee9u to\u00e0n qu\u1ed1c.<\/li>\r\n
  • T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt th\u00f4ng minh, hi\u1ec3n th\u1ecb vi ph\u1ea1m theo th\u1eddi gian th\u1ef1c.<\/li>\r\n
  • D\u1eef li\u1ec7u tin c\u1eady, l\u1ea5y tr\u1ef1c ti\u1ebfp t\u1eeb C\u1ee5c C\u1ea3nh s\u00e1t Giao th\u00f4ng.<\/li>\r\n
  • Giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 d\u00e0ng thao t\u00e1c.<\/li>\r\n<\/ul>\r\n\r\n

    V\u1edbi h\u1ec7 th\u1ed1ng t\u00ednh n\u0103ng to\u00e0n di\u1ec7n v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c l\u00e0 \u1ee9ng d\u1ee5ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i x\u1ebf mong mu\u1ed1n n\u1eafm r\u00f5 v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh giao th\u00f4ng.<\/p>\r\n\r\n

    Th\u00e1ch Th\u1ee9c<\/h2>\r\n\r\n

    Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 s\u1eed d\u1ee5ng AdMob l\u00e0m n\u1ec1n t\u1ea3ng trung gian ch\u00ednh (mediation platform) v\u00e0 khai th\u00e1c duy nh\u1ea5t ngu\u1ed3n qu\u1ea3ng c\u00e1o t\u1eeb m\u1ea1ng l\u01b0\u1edbi AdMob. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh thu t\u1eeb qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA Revenue) kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thi\u1ebfu c\u1ea1nh tranh trong h\u1ec7 th\u1ed1ng trung gian c\u0169ng d\u1eabn \u0111\u1ebfn CPM (Cost Per Mille) th\u1ea5p v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, S3 Tech t\u00ecm \u0111\u1ebfn AnyMind \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA).<\/p>\r\n\r\n

    Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn<\/h2>\r\n\r\n

    V\u1edbi b\u1ec1 d\u00e0y kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c t\u1ed1i \u01b0u h\u00f3a IAA, AnyMind \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c S3 Tech tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn. Hi\u1ec3u r\u00f5 k\u1ef3 v\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng, AnyMind t\u1ef1 tin \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng m\u1ea1nh ARPDAU trong hai th\u00e1ng v\u00e0 \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng tri\u1ec3n khai hi\u1ec7u qu\u1ea3 ngay trong th\u1ef1c t\u1ebf.<\/p>\r\n\r\n

    AnyMind cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p then ch\u1ed1t nh\u1eb1m c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o, b\u1ed5 sung th\u00eam ngu\u1ed3n qu\u1ea3ng c\u00e1o, v\u00e0 t\u1ed1i \u01b0u h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o (waterfall) gi\u00fap t\u0103ng doanh thu:<\/p>\r\n\r\n

      \r\n
    • Ph\u00e2n t\u00edch v\u00e0 \u0111\u1ec1 xu\u1ea5t: AnyMind ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 \u1ee9ng d\u1ee5ng Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c – iOS g\u1eb7p ph\u1ea3i v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u00edch h\u1ee3p AnyManager SDK. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap publisher t\u00edch h\u1ee3p \u0111\u1ed3ng th\u1eddi nhi\u1ec1u SDK nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a CPM, AR CPM, CTR v\u00e0 ARPDAU.<\/li>\r\n\r\n\"\"\r\n\r\n
    • K\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u h\u00f3a chi ti\u1ebft: AnyMind \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch tri\u1ec3n khai r\u00f5 r\u00e0ng, v\u1edbi t\u1eebng b\u01b0\u1edbc t\u1ed1i \u01b0u h\u00f3a c\u1ee5 th\u1ec3 cho qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p AnyManager SDK.<\/li>\r\n
    • Theo d\u00f5i s\u00e1t sao: Trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a, AnyMind li\u00ean t\u1ee5c theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eb1m \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t.<\/li>\r\n<\/ul>\r\n\r\n

      Vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng AnyMind \u0111\u00e3 gi\u00fap S3 Tech t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh \u1ee9ng d\u1ee5ng v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c th\u1eed th\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ef1 tin.<\/p>\r\n\r\n

      K\u1ebft qu\u1ea3<\/h2>\r\n\r\n

      Ng\u00e0y 15 th\u00e1ng 1 n\u0103m 2025, S3 Tech \u0111\u00e3 t\u00edch h\u1ee3p th\u00e0nh c\u00f4ng AnyManager SDK v\u00e0o \u1ee9ng d\u1ee5ng Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c \u2013 iOS. K\u1ec3 t\u1eeb cu\u1ed1i th\u00e1ng 1 n\u0103m 2025, AnyMind b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA) cho \u1ee9ng d\u1ee5ng n\u00e0y. AnyMind \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u00e1p d\u1ee5ng n\u0103ng l\u1ef1c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 s\u00e0n (Floor Price).<\/p>\r\n\r\n

      B\u00ean c\u1ea1nh \u0111\u00f3, quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a AnyMind gi\u00fap qu\u00e1 tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c nh\u00f3m di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u1ec1n m\u1ea1ch trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\r\n\r\n

      Sau hai th\u00e1ng h\u1ee3p t\u00e1c, ARPDAU c\u1ee7a \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u0103ng m\u1ea1nh 590%, AR CPM t\u0103ng 510%, v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 CPM t\u0103ng t\u1edbi 583% trong khi t\u1ef7 l\u1ec7 Fill rate v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh.<\/p>\r\n\r\n

      Ngo\u00e0i ra, AnyMind th\u1ef1c hi\u1ec7n vi\u1ec7c r\u00e0 so\u00e1t b\u00e1o c\u00e1o h\u00e0ng tu\u1ea7n, \u0111\u1ea3m b\u1ea3o \u1ee9ng d\u1ee5ng Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi n\u1ebfu c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh.<\/p>\r\n\r\n\"\"\r\n\r\n\"\"\r\n\r\n

      \u0110\u00f3ng g\u00f3p c\u1ee7a AnyManager SDK<\/b><\/p>\r\n\r\n

      Tr\u01b0\u1edbc khi t\u00edch h\u1ee3p AnyManager SDK, AdMob Network l\u00e0 ngu\u1ed3n qu\u1ea3ng c\u00e1o duy nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Tuy nhi\u00ean, sau khi tri\u1ec3n khai AnyManager SDK, h\u1ec7 th\u1ed1ng m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. Hi\u1ec7n t\u1ea1i, AdMob Network ch\u1ec9 c\u00f2n \u0111\u00f3ng g\u00f3p kho\u1ea3ng 11% doanh thu, trong khi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o th\u00f4ng qua AnyManager SDK chi\u1ebfm kho\u1ea3ng 89%.<\/p>\r\n\r\n

      \r\n \"Demand\r\n \"Demand\r\n<\/div>\r\n\r\n

      M\u1edf r\u1ed9ng h\u1ee3p t\u00e1c gi\u1eefa S3 Tech v\u00e0 AnyMind<\/b><\/p>\r\n\r\n

      Ti\u1ebfp n\u1ed1i th\u00e0nh c\u00f4ng t\u1eeb Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c \u2013 iOS, AnyMind v\u00e0 S3 Tech ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c t\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA) cho hai s\u1ea3n ph\u1ea9m: Tra c\u1ee9u ph\u1ea1t ngu\u1ed9i to\u00e0n qu\u1ed1c \u2013 Android v\u00e0 L\u1ecbch V\u1ea1n Ni\u00ean 2025: L\u1ecbch Vi\u1ec7t \u2013 iOS, b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 2 n\u0103m 2025. Hi\u1ec7n c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111ang trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111\u01b0\u1ee3c theo d\u00f5i s\u00e1t sao.<\/p>\r\n\r\n

      \r\n \"Tra\r\n \"L\u1ecbch\r\n<\/div>\r\n\r\n

      K\u1ebft lu\u1eadn<\/h2>\r\n\r\n

      Qua case study n\u00e0y, c\u00f3 th\u1ec3 th\u1ea5y AnyMind \u0111\u00e3 ho\u00e0n th\u00e0nh xu\u1ea5t s\u1eafc vai tr\u00f2 t\u01b0 v\u1ea5n. Kh\u00f4ng ch\u1ec9 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m \u01b0u vi\u1ec7t (AnyManager SDK) gi\u00fap S3 Tech ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3, AnyMind c\u00f2n ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu d\u1ef1a tr\u00ean ngu\u1ed3n inventory hi\u1ec7n c\u00f3. S\u1ef1 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 t\u1eeb hai c\u00f4ng ty \u0111\u00e3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh tri\u1ec3n khai \u0111\u01b0\u1ee3c di\u1ec5n ra \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh.<\/p>\r\n","protected":false},"excerpt":{"rendered":"Nguyen Thuc Bao Han Regional Platform Operations Senior Executive, AnyMind Group H\u00e2n c\u00f3 hai n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c T\u1ed1i \u01b0u Doanh thu \u1ee8ng d\u1ee5ng (App Monetization) v\u00e0 hi\u1ec7n \u0111ang ph\u1ee5 tr\u00e1ch th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, H\u00e0n Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 Trung Qu\u1ed1c. B\u00ean c\u1ea1nh vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u01a1n 200 \u1ee9ng […]","protected":false},"author":18,"featured_media":48751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"lang":"vi","class_list":["post-48745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","lang-vi"],"business":"Publisher Growth","entry":"","department":"","position":"","custom_link":"vi\/case-study\/phatnguoi-monetization\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/48745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=48745"}],"version-history":[{"count":4,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/48745\/revisions"}],"predecessor-version":[{"id":48752,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/48745\/revisions\/48752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/48751"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=48745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=48745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=48745"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=48745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}