{"id":44440,"date":"2024-10-23T07:00:33","date_gmt":"2024-10-22T23:00:33","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=44440"},"modified":"2024-10-23T08:21:28","modified_gmt":"2024-10-23T00:21:28","slug":"anymind-group-ra-mat-tinh-nang-phan-tich-danh-gia-cua-khach-hang-dua-tren-genai-cho-shopee-va-lazada-tren-nen-tang-anyx","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/news\/press-release\/anyx_review_analytics\/","title":{"rendered":"AnyMind Group ra m\u1eaft t\u00ednh n\u0103ng ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean GenAI cho Shopee v\u00e0 Lazada tr\u00ean n\u1ec1n t\u1ea3ng AnyX"},"content":{"rendered":"<p class=\"post_text\">AnyMind Group, c\u00f4ng ty BPaaS v\u1ec1 marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f4ng b\u1ed1 ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed AnyX &#8211; t\u00ednh n\u0103ng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1o sinh (GenAI) \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Khi ra m\u1eaft, t\u00ednh n\u0103ng kh\u1ea3 d\u1ee5ng v\u1edbi Shopee v\u00e0 Lazada, v\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i s\u00e1u th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1: Singapore, Th\u00e1i Lan, Indonesia, Malaysia, Vi\u1ec7t Nam v\u00e0 Philippines.<\/p>\r\n\r\n<p class=\"post_text\">V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 &#8211; quy m\u00f4 \u01b0\u1edbc t\u00ednh t\u0103ng t\u1eeb 139 t\u1ef7 USD v\u00e0o n\u0103m 2023 l\u00ean 186 t\u1ef7 USD v\u00e0o n\u0103m 2025, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 nhanh ch\u00f3ng x\u1eed l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n<p class=\"post_text\">Tuy nhi\u00ean, vi\u1ec7c ph\u00e2n t\u00edch s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ng\u00f4n ng\u1eef kh\u00e1c nhau t\u1ea1o ra nhi\u1ec1u th\u00e1ch th\u1ee9c v\u1ec1 th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p. \u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n k\u1ec3 tr\u00ean, t\u00ednh n\u0103ng ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean GenAI h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u b\u00e1n h\u00e0ng theo th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0: <\/p>\r\n\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n\r\n<li>\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m: Ph\u00e2n t\u00edch m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng tr\u00ean t\u1eebng k\u00eanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n<li>T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb: T\u00f9y ch\u1ec9nh chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1eebng k\u00eanh.<\/li>\r\n\r\n<li>C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m: \u0110i\u1ec1u ch\u1ec9nh c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t c\u00e1c k\u00eanh c\u00f3 hi\u1ec7u su\u1ea5t k\u00e9m.<\/li>\r\n\r\n<\/ul>\r\n\r\n<p class=\"post_text\">C\u00e1c t\u00ednh n\u0103ng khi ra m\u1eaft bao g\u1ed3m:<\/p>\r\n\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n\r\n<li>T\u1ed5ng h\u1ee3p \u0111\u00e1nh gi\u00e1: S\u1eed d\u1ee5ng GenAI \u0111\u1ec3 t\u1ed5ng h\u1ee3p v\u00e0 t\u00f3m t\u1eaft d\u1eef li\u1ec7u, gi\u00fap c\u00e1c nh\u00e3n h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\r\n\r\n<li>Ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ec1 \u0111\u00e1nh gi\u00e1: Tr\u00edch xu\u1ea5t c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nhi\u1ec1u nh\u1ea5t t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\r\n\r\n<li>Ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng: S\u1eed d\u1ee5ng GenAI \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng (t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c), cung c\u1ea5p cho c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\r\n\r\n<li>So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: T\u1eadn d\u1ee5ng GenAI \u0111\u1ec3 so s\u00e1nh \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n<\/ul>\r\n\r\n<p class=\"post_text\">V\u1ec1 vi\u1ec7c ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi, \u00f4ng Ryuji Takemoto, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m c\u1ee7a AnyMind Group chia s\u1ebb: &#8220;V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a t\u00ednh n\u0103ng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean GenAI, AnyX \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng cung c\u1ea5p th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c s\u00e2u s\u1eafc. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI, ch\u00fang t\u00f4i gi\u00fap nh\u00e3n h\u00e0ng v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n. Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c n\u00e2ng c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u00e3n h\u00e0ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi.&#8221;<\/p>\r\n\r\n<br>\r\n<div style=\"display: inline-block;\"><img decoding=\"async\" class=\"post_img\"style=\"max-width: 100%\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2024\/10\/22092233\/pcReports_Sales_product-shopee-Lazada-3.jpg\" align=\"left\" \/><\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"AnyMind Group, c\u00f4ng ty BPaaS v\u1ec1 marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f4ng b\u1ed1 ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed AnyX &#8211; t\u00ednh n\u0103ng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1o sinh (GenAI) \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng [&hellip;]","protected":false},"author":18,"featured_media":44531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,422],"tags":[],"lang":"vi","class_list":["post-44440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-product-update","lang-vi"],"business":"E-commerce & D2C","entry":"","department":"","position":"","custom_link":"vi\/news\/press-release\/anyx_review_analytics\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/44440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=44440"}],"version-history":[{"count":3,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/44440\/revisions"}],"predecessor-version":[{"id":44549,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/44440\/revisions\/44549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/44531"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=44440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=44440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=44440"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=44440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}