{"id":41186,"date":"2024-05-17T08:00:04","date_gmt":"2024-05-17T00:00:04","guid":{"rendered":"https:\/\/anymindgroup.com\/?p=41186"},"modified":"2024-08-16T10:21:57","modified_gmt":"2024-08-16T02:21:57","slug":"zegome-studio-tang-33-3-arpdau-khi-hop-tac-voi-anymind-group","status":"publish","type":"post","link":"https:\/\/anymindgroup.com\/vi\/case-study\/anymind-zegome\/","title":{"rendered":"Zegome Studio t\u0103ng 33.3% ARPDAU khi h\u1ee3p t\u00e1c v\u1edbi AnyMind Group"},"content":{"rendered":"<div class=\"blog_profile\">\r\n    <img decoding=\"async\" class=\"blog_profile_img\" src=\"https:\/\/cdn-contents.anymindgroup.com\/corporate\/wp-uploads\/2024\/05\/16102029\/Han.jpg\" \/>\r\n  <div class=\"blog_profile_block\">\r\n    <div class=\"blog_profile_block_top\">\r\n      <div>\r\n        <p class=\"name\">Account optimized by Ms. Nguyen Thuc Bao Han\r\n <\/p>\r\n<p class=\"post_text\">Senior Platform Operations Executive, AnyMind Group<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <p class=\"post_text description\">Han has two years of experience in the field of App Monetization and currently serves as the Person In Charge for the markets of Vietnam, Pakistan, Taiwan, Indonesia, and Singapore. <\/p>\r\n<p class=\"post_text description\">In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.\r\n<\/p>\r\n  <\/div>\r\n<\/div>\r\n\r\n<h2 class=\"blog_heading\" style=\"padding-top: 24px\">B\u1ed1i c\u1ea3nh<\/h2><\/br>\r\n\r\n<p class=\"post_text\">Zegome l\u00e0 m\u1ed9t studio ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch. Studio s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 n\u0103ng \u0111\u1ed9ng v\u1edbi nhi\u1ec1u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m. V\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, Zegome t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ed9t ph\u00e1, kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 nhu c\u1ea7u v\u0103n h\u00f3a v\u00e0 tinh th\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi. Tuy nhi\u00ean, Zegome g\u1eb7p kh\u00f3 kh\u0103n trong t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 doanh thu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, d\u1eabn \u0111\u1ebfn nhu c\u1ea7u t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c chuy\u00ean m\u00f4n \u0111\u1ec3 h\u1ed7 tr\u1ee3 studio.<\/p>\r\n\r\n<h2 class=\"blog_heading\" style=\"padding-top: 24px\">Th\u00e1ch th\u1ee9c<\/h2><\/br>\r\n\r\n<p class=\"post_text\">Zegome ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. Do \u0111\u00f3, studio g\u1eb7p th\u00e1ch th\u1ee9c trong vi\u1ec7c hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, Zegome \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 t\u1ed1i \u01b0u \u1ee9ng d\u1ee5ng \u0111\u1ec3 gi\u00fap studio t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n<h2 class=\"blog_heading\" style=\"padding-top: 24px\">Gi\u1ea3i ph\u00e1p<\/h2><\/br>\r\n\r\n<p class=\"post_text\">AnyMind t\u1eadp trung v\u00e0o ba l\u0129nh v\u1ef1c ch\u00ednh \u0111\u1ec3 h\u1ed7 tr\u1ee3 Zegome t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 doanh thu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n<ul class=\"post_ul\" style=\"color:#55616b\">\r\n\r\n<li>\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n qu\u1ea3ng c\u00e1o: AnyMind gi\u1edbi thi\u1ec7u c\u00e1c ngu\u1ed3n m\u1edbi, bao g\u1ed3m ngu\u1ed3n c\u1ee7a AnyMind, Liftoff v\u00e0 Unity, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u doanh thu th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u gi\u00e1.<\/li>\r\n\r\n<li>\u0110\u1ec1 xu\u1ea5t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o: AnyMind \u0111\u1ec1 xu\u1ea5t c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o m\u1edbi nh\u01b0 \u0111\u1ecbnh d\u1ea1ng Collapsible Banner &#038; Splash Banner, gi\u00fap ARPDAU c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng trong h\u1ec7 sinh th\u00e1i Zegome t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3.<\/li>\r\n\r\n<li>T\u1ed1i \u01b0u Waterfall: AnyMind cung c\u1ea5p c\u00e1c ngu\u1ed3n Waterfall &#038; Open Bidding m\u1edbi trong n\u1ec1n t\u1ea3ng AdMob Mediation ; gi\u00e1m s\u00e1t v\u00e0 t\u1ed1i \u01b0u gi\u00e1 c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\r\n\r\n<\/ul>\r\n\r\n<h2 class=\"blog_heading\" style=\"padding-top: 24px\">K\u1ebft qu\u1ea3<\/h2><\/br>\r\n\r\n<p class=\"post_text\">Ngu\u1ed3n qu\u1ea3ng c\u00e1o c\u1ee7a AnyMind \u0111\u00e3 \u0111\u00f3ng g\u00f3p 6% trong t\u1ed5ng doanh thu c\u1ee7a Zegome. V\u00e0o th\u00e1ng 1 n\u0103m 2024, doanh thu t\u1eeb Waterfall c\u1ee7a Zegome chi\u1ebfm 12% t\u1ed5ng doanh thu.<\/p>\r\n\r\n<p class=\"post_text\">Trong v\u00f2ng ba th\u00e1ng sau khi t\u1ed1i \u01b0u Waterfall cho Zegome, ARPDAU \u0111\u00e3 t\u0103ng kho\u1ea3ng 20%.<\/p>\r\n\r\n<p class=\"post_text\">Vi\u1ec7c tri\u1ec3n khai \u0111\u1ecbnh d\u1ea1ng Collapsible Banner v\u00e0o th\u00e1ng 1 n\u0103m 2024 gi\u00fap AR CPM t\u0103ng 2.8 l\u1ea7n v\u00e0 ARPDAU t\u0103ng 33.3% so v\u1edbi th\u00e1ng 12 n\u0103m 2023.<\/p>\r\n","protected":false},"excerpt":{"rendered":"Account optimized by Ms. Nguyen Thuc Bao Han Senior Platform Operations Executive, AnyMind Group Han has two years of experience in the field of App Monetization and currently serves as the Person In Charge for the markets of Vietnam, Pakistan, Taiwan, Indonesia, and Singapore. In addition to managing and optimizing over 200 apps, she is [&hellip;]","protected":false},"author":18,"featured_media":41187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"lang":"vi","class_list":["post-41186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","lang-vi"],"business":"Publisher Growth","entry":"","department":"Publisher Growth","position":"","custom_link":"vi\/case-study\/anymind-zegome\/","_links":{"self":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/41186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/comments?post=41186"}],"version-history":[{"count":2,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/41186\/revisions"}],"predecessor-version":[{"id":43138,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/posts\/41186\/revisions\/43138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media\/41187"}],"wp:attachment":[{"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/media?parent=41186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/categories?post=41186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/tags?post=41186"},{"taxonomy":"lang","embeddable":true,"href":"https:\/\/anymindgroup.com\/wp-json\/wp\/v2\/lang?post=41186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}